Transam Carriers ናይ ብራንድ መንነት ብ Maksim Zinchuk

ዲዛይን Transam Carriers ናይ ብራንድ መንነት ብ Maksim Zinchuk ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስግራፊክ· 2022

Transam Carriers ናይ ብራንድ መንነት

ብ Maksim Zinchuk

ዓሚል: NUMZ Graphics

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #139409 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Transam Carriers ናይ ብራንድ መንነት

ትራንሳም ካርየርስ ንመጓዓዓዝን ሎጂስቲክስን ኣገልግሎት ዝህብ ትካል፡ ኣብ ቶሮንቶ፡ ካናዳ ዝመደበሩ፡ ዝተሰርሐ ናይ ብራንድ መንነት እዩ። እዚ መንነት እዚ ኣብ ዙብር፡ ወይ ኤውሮጳዊ ብዕራይ-ዱር፡ ሓደ ካብ ምብራቓዊ ኤውሮጳ ዝመንጨወ ንፍልይነትን ሓይልን ዘመልክት እንስሳ ተመስሪቱ ዝተሃንጸ እዩ። ርእሲ እቲ እንስሳ ኣብ ውሽጢ ትሪያንግል ተሰሪዑ ኣሎ፡ ከምኡ'ውን ዝዘንበለ ብፍሉይ ዝተሰርሐ ፎንት ንሎጎ ተኻይዳዊ ትርኢት ይህቦ። ቢጫን ጸሊምን ቀንዲ ክልተ ሕብርታት እዮም። እዚ ስታይል እዚ ኣብ ናይ ትካል መካይን፡ ወብሳይት፡ ማሕበራዊ ሚድያ፡ ስቴሽነሪ፡ መወዓውዒን ናይ ፕሮሞሽን ፍርያትን ይትግበር። ኣብቲ ግራፊክስ ዘለዉ ቢጫ ትሪያንግላት ነቲ ብራንድ ኣብ ውሽጢ እቲ ኢንዳስትሪ ዝፍለጥ ይገብርዎ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Transam Carriers ናይ ብራንድ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Transam Carriers ናይ ብራንድ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Transam Carriers ናይ ብራንድ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Transam Carriers Inc. is a leading transportation and logistics provider based in Toronto, Ontario, serving both Canada and the United States. The growing competition and truck driver shortage in the trucking industry of North America required the company to pay extra attention to its brand appearance. These market conditions led Transam Carriers to the decision to expand its marketing activity and redesign the brand. The current visual identity is the third update of its style in 16 years.
ዓቐንን ማዕሸግን: In addition to the Zubr symbol, there are two primary colors, yellow and black, as well as a unique font that were used to make the brand pop up. The head of the animal was fit into a triangle, which, with the slanted font, creates a dynamic look for the logo.
መለለዪታት: logo, symbol, visual identity, branding, corporate identity, graphic design, Canada, NUMZ Graphics
ናይ ምፍራይ ቴክኖሎጂ: The style dictated by the logo has been successfully implemented on the corporate trucks, website, social media, stationery, advertising, and promotional products. Using yellow triangles in the graphics became very recognizable among the industry professionals.
ናይ ዲዛይን ብድሆ: Designing a brand is a big responsibility and we are lucky when we are trusted. Even though it is a very interesting job, to combine all the ideas and requirements into one graphic element that should look beautiful, be unique, and stay modern is a big challenge. Eventually, we developed 3 different concepts and after several iterations, we came to what we have.
ምርምር: To make a unique logo, we have analyzed major competitors on the subject of their appearance and color preferences. We have also conducted a survey inside the company and, based on the experience of the company’s experts, have built a website that aimed to engage the truckers and potential clients.
ምንጪ ሓሳብ: The roots of the brand grow from Eastern Europe where the rare animal Zubr, or European Bison, is the biggest animal, symbolizes uniqueness and power. It has a very similar look to American Bison. For Native Americans, the Bison was also quite sacred and respected. Transam Carriers began using the Bison image starting from the second logo version to convey the spirit of its brand.
ናይ ፕሮጀክት ግዜ: The project started in September 2017. Designed and currently supported by NUMZ Graphics.
ናይ ስርሒት ፍሰት: We believe that as each person has its own personality, each business should have its unique identity. As a design studio, our obligation was to endow the brand characteristics that go in line with the corporate idea and people that interact with the brand. We have achieved this by using the stylized Zubr symbol, individually designed fonts, colors, and corresponding graphics.
ኣባላት ጋንታ: Designer: Maksim Zinchuk
ናይ ስእሊ ክረዲት: Maxim Zinchuk, NUMZ Graphics