Greeninful ናይ ብራንድ መንነት by Michelle Poon

Greeninful ናይ ብራንድ መንነት by Michelle Poon is a highly esteemed winner of the very prestigious 2022 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ሓጺንግራፊክ· 2022

Greeninful ናይ ብራንድ መንነት

by Michelle Poon

Client: Greenin'ful

ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category

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The Design

About Greeninful ናይ ብራንድ መንነት

ግሪኒንፉል ንኤኮ-ፍቁር ብራንድ ዘተኣናገደ ዘላቕነት ዘለዎ ናብራ ዝድግፍ ናይ ዳግመ-ብራንዲንግ ፕሮጀክት እዩ። እዚ ብራንድ ንተፈጥሮ ዝግደሱ ሰባት የራኽብ። እቲ ሎጎ ገጽ ናይቲ ቀጠልያ ማሕበረሰብ የርኢ፣ ቆራጽነትን ህርፋን ምፍላጥን ድማ የንጸባርቕ። እቲ ዝርኢ መንነት ብሩህ ሕብርታት፣ ደሊት ዝበሉ ስትሮካት ብራሽን ብኢድ ዝተሳእሉ ኣካላትን ይጥቀም፣ ኣብ ኣጠቓቕማ‘ውን ተጣጣፊ ኮይኑ ይቕጽል። እቶም ስእልታት ቀረባን ኣብ ማሕበረሰብ ዘተኮሩን ኮይኖም ንኽርኣዩ ተመሪጾም እዮም። እቲ ዳግመ-ብራንዲንግ ንብራንድ ካብ መድረኽ ንግዲ ናብ ንህዝባዊ ግንዛበ ምክልኻል ኣከባቢ ዘበርኽት ማሕበረሰብ ይቕይሮ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Greeninful ናይ ብራንድ መንነት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Greeninful ናይ ብራንድ መንነት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Greeninful ናይ ብራንድ መንነት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
Dimensions & Packaging: This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
Tags: Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
Production Technology: The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
Design Challenge: The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
Research: We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.

From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together.
Inspiration: The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
Project Duration: October 2021 - January 2022
Operation Flow: This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
Team Members: Michelle Kason
Image Credits: Image 1: Michelle Kason (Designer)