87MM Ilsang ንድፊ ፊደል by Sunghoon Kim is a highly esteemed winner of the very prestigious 2022 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ሓጺንግራፊክ· 2022

87MM Ilsang ንድፊ ፊደል

by Sunghoon Kim

Client: 87mm

ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About 87MM Ilsang ንድፊ ፊደል

ፊደል 87MM Ilsang ብተመዓራረይ ምስቲ ብማርካ 87MM ዝተሓንጸጸ መዓልታዊ ክብሪ ተዳልዩ እዩ። እዚ ዝተጠማመተ ኮርያዊ ፊደል ኣብ ኮርያ ንመጀመርታ ግዜ ዝተፈተነ እዩ። ነቶም ቁጽርታት 8ን 7ን ከም ምጥጣሕን ኣንግልን ናይቲ ፊደል ብምትርጓም፣ ቦታ ናይቶም ፊደላት ከም ቦታ 8:7 ተዳልዩ፣ ከምኡውን ዓቐን ናይቶም ዕጹዋት ፊደላት ካብ መንጎ ሕምምታት ሃንገል (ኮርያዊ ፊደላት) ነዚ ምጥጣሕ ብምጥቃም ተስተኻኺሉ። እቶም 8ን 7ን ድግሪ ኣንግልታት ከም ቅርጻዊ ኣካላት ከም ግርዶድን መዛዘምታን ብምጥቃም፣ ነቶም ብጎኒ ኣብ እትጽሕፈሉ ግዜ ዝረኣዩ ባህርያት ናይ ኢድ-ጽሑፍ ንምትዕርራይ ተጠቒሙ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

87MM Ilsang ንድፊ ፊደል ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። 87MM Ilsang ንድፊ ፊደል ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። 87MM Ilsang ንድፊ ፊደል ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: He designed a dedicated font for 87MM, a Korean fashion brand. 87MM is Korea's leading fashion brand that creates a daily culture through sense and wit. To commemorate the 10th anniversary of the brand's launch in 2011, he has designed a dedicated font that can show the identity of 87MM. Anyone who likes 87MM and enjoys it can download and use it for free.
Dimensions & Packaging: 2 Variations (Regular, Oblique) / Hangeul 2,782 letters / Latin Alphabet 214 letters / Symbol 838 letters / Multi glyph
Tags: 87MM, brand font, font, design, graphic, typography
Design Challenge: By interpreting the numbers 8 and 7 as the ratio and angle of the font, the area of the letters was designed as a space of 8:7, and the size of the closed letters among the consonants of Hangeul was adjusted using this ratio. The 8° and 7° angles were used as morphological elements such as a stem and a conclusion to harmonize the characteristics of handwriting that appear when writing sideways.
Research: When designing fonts, it is common to expand the font family to thickness. However, in East Asia, along with Korean fonts, there is no concept of Western italic fonts or oblique fonts due to the culture of writing using brushes and writing in the vertical direction. Therefore, the font family was intended to be expanded to general and inclined bodies, not to be expanded by thickness. The oblique font in Korean is the first font to be attempted in Korea.
Inspiration: The font of 87MM Ilsang is designed with consideration for the daily value pursued by the 87MM brand. Ordinary days that repeat every day gather to create a daily life. However, even if he repeat the same pattern, He wanted to create a font where he could discover new meanings and fun in ordinary things in his daily life and feel the specialty of something a little different. Therefore, 87MM Ilsang has a unique color of 87MM in its ordinary textual Min-Buri (Sans Serif) font.
Project Duration: The project began in Seoul, South Korea in March 2021 and ended in January 2022. You can download and use the font for free from January 2022.
Operation Flow: The value of daily life in the 87MM brand is special. In 2021, to mark the 10th anniversary of its establishment, fonts, an important means of expression that he use on a daily basis, were reinterpreted into the wit possessed by 87MM and introduced into two fonts: 87MM Ilsang Regular and 87MM Ilsang Oblique. Through fonts, he wants to evoke the importance of daily life, become the beginning of people who are interested in fashion, and become a brand that shares daily life.
Team Members: Creative Director: Kim Sunghoon
Font Designer: Ku Moa
Image Credits: Kim Sunghoon