Buddy Workwear ቀንዲ ተግባር፡ ብራንድ መንነት by Pilotfisch GmbH and Co. KG is a highly esteemed winner of the very prestigious 2022 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማስታወቂያ፣ ማርኬቲንግን ርክብን Competition Category.
ብሩርማስታወቂያ· 2022
Buddy Workwear ቀንዲ ተግባር፡ ብራንድ መንነት
Client: Buddy Workwear Manufaktur
ናይ ብሩር ሽልማት A' Design Award Winner in ማስታወቂያ Category
Verified Award Winner
Verify Award Status for #140102The Design
About Buddy Workwear ቀንዲ ተግባር፡ ብራንድ መንነት
Buddy Workwear ኣብ ጀርመን ንዝርከብ ኣፍራዪ ክዳን ስራሕ ዝተፈጥረ ብራንድ መንነት እዩ። እቲ Buddy ዝብል ስም ናይቲ መንነት ማእከል ኮይኑ፡ ካብቲ ናይ ቀደም ስም ናይታ ኩባንያ ዝወጸ እዩ። ድሙቕ ሰማያዊ ከም ቀንዲ ሕብሪ ኮይኑ ንፍርያትን ስእልታትን ጎሊሑ ንኽረኣይ ይገብሮም፡ ብሩህ ሰማያዊ ድማ ከም ኣክሰንትን ናይ ምድማቕ ሕብርን ይጥቀም። እዞም ክልተ ሕብርታት ከም ኣዕሩኽ ንሓድሕዶም ይማልኡ። ንጹር ቅርጸ-ጽሑፍን ግልጺ ኣወራርዳ ቃላትን ንቐጥታዊ ኣቀማምጣ ናይቲ ብራንድ ይድግፍ። እቲ መንነት ኣብ ዝተሓትሙ ብሮሽራት፡ ወብ ሳይት፡ ቪድዮን ናይ ማሕበራዊ መራኸቢ ወፍርን ይትግበር።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Buddy Workwear ቀንዲ ተግባር፡ ብራንድ መንነት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Buddy Workwear ቀንዲ ተግባር፡ ብራንድ መንነት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Buddy Workwear ቀንዲ ተግባር፡ ብራንድ መንነት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
- Dimensions & Packaging
- Brochures DIN A4
- Tags
- buddy, workwear, sustainability, identity, brand, manufacture, Germany
- Production Technology
- Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
- Design Challenge
- First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
- Research
- To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
- Inspiration
- Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
- Project Duration
- The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
- Operation Flow
- The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
- Team Members
- Pilotfisch GmbH & Co. KG
- Image Credits
- Photography: Fotografie Witte Wattendorff GmbH, Münster
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