Shadlee ቀንዲ ተግባር፡ ናይ ጽማቕ መዐሸጊ by Mohammadreza Eslamparast

Shadlee ቀንዲ ተግባር፡ ናይ ጽማቕ መዐሸጊ by Mohammadreza Eslamparast is a highly esteemed winner of the very prestigious 2022 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.

ብሩርማዕሸጊ· 2022

Shadlee ቀንዲ ተግባር፡ ናይ ጽማቕ መዐሸጊ

by Mohammadreza Eslamparast

Client: SHADLEE Co., Ltd.

ናይ ብሩር ሽልማት A' Design Award Winner in ማዕሸጊ Category

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The Design

About Shadlee ቀንዲ ተግባር፡ ናይ ጽማቕ መዐሸጊ

ሻድሊ ንሸሞንተ ጣዕሚ ፍራምረ፣ ከም ኣናናስ፣ ማንጎን ጸወ ወይንን ዘጠቓልል ናይ ጽማቕ መዐሸጊ ተኸታታሊ እዩ። ነፍሲ ወከፍ ካርቶን 45 ሚሜ ንፍሓት፣ 45 ሚሜ ንዕምቆት፣ ከምኡውን 130 ሚሜ ንቁመት ይዕቅን። እቶም ስእልታት ብኢድ ብኩቢዝም ኣገባብ ተሳኢሎም፣ ድሓር ተስካን ተገይሮም ኣብ ኮምፒተር ተዛዚሞም። እቲ ፍሌክሶግራፊ ናይ ሕትመት ኣገባብ ቀስ ብቐስ ዝቕየር ሕብሪ ስለዘየፍቅድ ጠፍጣፍ ሕብርታት ተጠቒሙ። ነፍሲ ወከፍ መዐሸጊ ከም ቆጽሊ፣ ፍራምረ፣ ናይ ሙዚቃ መሳርሒታት ወይ ናይ ስፖርት ኣቕሑ ዝኣመሰሉ ዝርዝራት ዘለዎ ናይ ሕልሚ ገጽ የርኢ። ናይ ነፍሲ ወከፍ መዐሸጊ ሕብሪ ምስ ጣዕሙ ዝተኣሳሰር እዩ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Shadlee ቀንዲ ተግባር፡ ናይ ጽማቕ መዐሸጊ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Shadlee ቀንዲ ተግባር፡ ናይ ጽማቕ መዐሸጊ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Shadlee ቀንዲ ተግባር፡ ናይ ጽማቕ መዐሸጊ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.
Dimensions & Packaging: Width 45 mm x Depth 45 mm x Height 130 mm
Tags: Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak
Production Technology: All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator.
In some cases they were edited several times.
Design Challenge: There were 3 hard part:
1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors.
2. This kind of style has many details and managing them to have a good aspect was the second hard part.
3. The visual unity in all the flavors was important.
Research: Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path.
To be different and attractive,
and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.
Inspiration: The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation.
Most people like Cubism Style.
Project Duration: May - Jun 2020, Tehran, Iran
Operation Flow: Cubism style is attractive and pleasant for every generation.
Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.
Patents: Copyrights belong to Shadlee Juice Makers
Team Members: Mohammadreza Eslamparast
Samyar Eslamparast
Soodabe Zomorodi.
Image Credits: All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.