Primary Residence ቀንዲ መንበሪ by Tianzhen Huang

Primary Residence ቀንዲ መንበሪ by Tianzhen Huang is a highly esteemed winner of the very prestigious 2022 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ሓጺንግራፊክ· 2022

Primary Residence ቀንዲ መንበሪ

by Tianzhen Huang

Client: Evleen

ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Primary Residence ቀንዲ መንበሪ

ፕራይመሪ ረዚደንስ (Primary Residence) ንብዙሕ-ዓውዲ ብራንድ ዝኸውን ናይ ራእይ መንነት ስርዓት እዩ። እዚ ፕሮጀክት እዚ ኣብ ትይፖግራፊ ምድህሳስ እዩ ተጀሚሩ፣ ነቲ ቅዲ ናይ ባውሃውስ ምንቅስቓስ ምስ ኣብስትራክት ኣርክቴክቻራል ቅርጽታት ዘተኣሳስር። እቲ ሎጎ ኣብቲ ቻይናዊ ፊደል "Ju" ዝተመስረተ ኮይኑ፣ ትርጉሙ ናይ መንበሪ ቦታ ማለት ኮይኑ፣ ሰለስተ መስመራት ብቀንዲ ሕብርታት ቀይሕ፣ ብጫ፣ ከምኡውን ሰማያዊ ዝሓዘ እዩ። እቲ ስም ፕራይመሪ ረዚደንስ ንሓደ ካብዞም ሕብርታት ከምኡውን ኣብ ግዜ ምንጻል ንዘሎ ትርጉም ገዛ የመልክት። እዚ መንነት ኣብ ብሮሹር፣ ናይ ቢዝነስ ካርድ፣ ከምኡውን ኣብ ጨርፊ ወረቀት ዝተሓትመ ናይ ጽሕፈት-ቤት ኪት ይትግበር።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Primary Residence ቀንዲ መንበሪ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Primary Residence ቀንዲ መንበሪ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Primary Residence ቀንዲ መንበሪ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: An identity system for a multidisciplinary brand that explores the relationship between the human condition and the meaning of home in an age of isolation. The project originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. The classic red, blue and yellow primary color scheme of Bauhaus inspired us to name the project "Primary Residence", a double entendre alluding to the style of this project and the messages behind it.
Dimensions & Packaging: Main:1080px*1080px, the ration is 1:1
Tags: Brand Identity, Visual Communication, Logo design, VI design, Bauhaus
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to combine the elements and concepts from the Primary Residence type design with this brand logo. It takes a long time to make the exploration of transferring the design strategy from the Primary Residence type design to the logo. And also make an artful translation from Chinese characters.
Research: The research goal was to find a design solution for visualizing the embodies the architectural theme of this project. And develop the thinking of how to merge the concept from the original Primary Residence type design and logo design. To support an active print were developed including the brochure design, business card, and a custom stationery kit.
Inspiration: The idea of the logo comes from the Chinese character Ju, which stands for living space. The red, yellow, and blue primary colors are well integrated into different stories of the character, which embodies the architectural theme of this project.

The Chinese brand name of this project is Yuan Se Ju, which is an artful translation of Primary Residence, with the translated word primary also meaning primary colors in Chinese. Took the 3 primary color stripes from the Chinese character.
Project Duration: Started logo design in July 2021, finished in Feb 2022
Operation Flow: A visual design identity that takes the viewer to know this brand and the messages behind it.
Image Credits: Evleen Huang