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Half Production ማንነት ብራንድ by Chin Hock Cong

Half Production ማንነት ብራንድ by Chin Hock Cong is a highly esteemed winner of the very prestigious 2022 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.


ነሓስግራፊክ· 2022

Half Production ማንነት ብራንድ

by Chin Hock Cong

Client: Creator Design Studio

ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category

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Verified Award Winner

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Colors

The Design

About Half Production ማንነት ብራንድ

ሃፍ ፕሮዳክሽን ስቱድዮ ፎቶግራፍን ቪድዮግራፍን እዩ። ሚዛን ብርሃንን ጽላሎትን ንሳቶም ዘወትር ዝደልይዎ ነገር እዩ። ብተወሳኺ፡ እዚ ምስ ፍልስፍና ህይወቶም እውን ይሳነ። ሚዛን ፍርቂን ምሉእን ምሓዝ ከም ትሑት ምዃንን ቀጻሊ ምምሃርን፡ ሚዛን ተግባርን ፈጠራን እዩ። እቲ ሎጎ ብተግባር ምፍሳስ ማይ ዝተነቓቓሐ እዩ። እቲ ብርጭቆ ምሉእ ምስ ኮነ፡ ንምምሕያሽ ቦታ የልቦን። እቲ ተግባር ምፍሳስ ማይ ንሕና እንደልዮ ነገር ይመስል። ትሑት ኹንን ቀጻሊ ተማሃርን።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Half Production ማንነት ብራንድ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Half Production ማንነት ብራንድ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Half Production ማንነት ብራንድ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
When the glass is full, there’s no space for improvement. The action of pouring the water seems to be something we’re chasing for.

Be humble and keep learning. Grasping the balance in between half and full. Just like we’re deliberating over the commercial/client’s need.
The whole visual identity revolves around the oval icon, shaped by the water form.
Tags
Branding, Graphic Design, Visual Identity
Production Technology
Visual Identity Design.
Design Challenge
The most challenging part which is also the fun part of the project is that you have to mingle with clients. So that I can get the inspiration I want to hear through comfortable conversations
Research
Everything was developed with a design project methodology that involved research on the client's thoughts and beliefs.
Inspiration
Half Production is a photography and videography studio.
The balance between lighting and shadow is something they always seek for. Meanwhile, this also coincides with their philosophy of life. Grasping the balance between half and full is just like being humble and keeping learning, the balance between function and creativity.

The logo is inspired by the action of pouring the water.
Project Duration
The project started in Dec 2021 and finished in Jan 2022 in Malaysia, Johor.
Operation Flow
Throughout the conversation with Half Production team members. I combine their beliefs and thoughts about their philosophy of life. And this has naturally become their visual identity.
Patents
Copyrights belong to Creator Design Studio, 2021-2022.
Team Members
Chin Hock Cong
Image Credits
Image #3:Photographer: Tai Shi Hong, Photo 2021
Image #4:Photographer: Tai Shi Hong, Photo 2021

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