ዲዛይን Joy of Playing ናይ ምጽዋት ሓጎስ ብ Squared ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2022 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስግራፊክ· 2022

Joy of Playing ናይ ምጽዋት ሓጎስ

ብ Squared

ዓሚል: Balin

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

15,515

ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #140424 ሽልማት ኣረጋግጽ

ሕጂ ፍለጡ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Joy of Playing ናይ ምጽዋት ሓጎስ

ናይ ምጽዋት ሓጎስ ናይ ብራንድ መንነት እዩ፣ ንባሊን ዝተባህለ ንህጻናት መጻወቲታት ዘምርት ትካል ተባሂሉ ተሰርሑ። እዚ መንነት ንሎጎ፣ ናይ ብራንድ ትሕዝቶታት፣ ጥቅላል ከምኡውን ንሕብርታትን ቅርጻታትን መጻወቲታትን ገጸ-ባህርያትን ዝሓቁፍ እዩ። እቲ ትርኢታዊ ቋንቋ ብቐለልቲ ቅርጻታት፣ ውሱን ናይ ሕብርታት ምርጫ ከምኡውን ብማይ-ቀለም (watercolor) ስእልታት ዝተሰነየ ብቐሊሉ ዝርአ (minimalist) እዩ። ነፍሲ ወከፍ ናይ መጻወቲ ገጸ-ባህሪ ስም ከምኡውን ዛንታ ኣለዎ፣ እዚ ድማ ህጻናት ስምዒታዊ ምትእስሳር ክፈጥሩ ይሕግዞም። ካብ ዝተመረጹ ጥረ-ነገራት ድማ ዕንጨይቲ፣ ፕላይውድ (plywood)፣ ወረቐት፣ ናይ ኦርጋኒክ ጥጥዖ ከምኡውን ብማይን ብእንጸይትን ዝተሰረሓ ሕብረ-ቀለማት ይርከቡ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Joy of Playing ናይ ምጽዋት ሓጎስ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Joy of Playing ናይ ምጽዋት ሓጎስ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Joy of Playing ናይ ምጽዋት ሓጎስ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Balin is a brand offering beautifully crafted toys that educate, inspire and delight.

We developed all aspects of their communication: from the design of their logo and branding assets to the colors and shapes of their toys and characters... and then we brought them to life in a series of charming illustrations. Each character has a name and story behind, helping to build an emotional connection with children.
መለለዪታት: branding, brandidentity, visualcommunication, graphicdesign, kids, empathy, emotionalconnection, illustration, craft, design
ናይ ምፍራይ ቴክኖሎጂ: All materials, as well as for the toys production, as well as for the branding and packaging used are selected from the highest quality sustainable, harmless and recyclable. Wood, plywood, harmless water and plant based paints, paper, organic cotton.
ናይ ዲዛይን ብድሆ: The hardest to achieve was the balance between minimalism, plain shapes, a reduced color scheme and at the same time giving a positive, child appealing look and cuteness of the products and identity.
ምርምር: The research we performed was not that much design based, but we explored some topics that are related to the brand purpose: Active Play and its physical, cognitive and emotional benefits on children; Social Awareness and how to foster knowledge about environmental issues through play experience, Emotional Intelligence and the importance of social and emotional skills that children of today lack.
ምንጪ ሓሳብ: Balin is a brand with purpose.

Their aim is to promote healthy active play, develop social and emotional skills and foster knowledge about the environment through fun and engaging play experience.

They needed an identity, look and feel coherent with their brand purpose, values and beliefs. That is why we developed an authentic, positive and fun visual language based on minimalistic aesthetics and topped with heartmelting aquarelle illustrations.
ናይ ፕሮጀክት ግዜ: The process of creating the whole visual style of product and visual communication was long and exhaustive, starting from mid 2020 and finished somewhere late 2021.
ናይ ስርሒት ፍሰት: All toy characters have a name and story behind, helping to build an emotional connection with children. They are further brought to life in a series of charming aquarelle illustrations.
ኣባላት ጋንታ: Creative Director - Yana Okoliyska