Villa Sorra ብራንዲንግ by Amr Ibrahim Mousa is a highly esteemed winner of the very prestigious 2022 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ብሩርግራፊክ· 2022

Villa Sorra ብራንዲንግ

by Amr Ibrahim Mousa

Client: Amr Ibrahim Mousa

ናይ ብሩር ሽልማት A' Design Award Winner in ግራፊክ Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Villa Sorra ብራንዲንግ

ቪላ ሶራ ኣብ ልቢ ገጠራዊ ዞባ ኤሚሊያ ትርከብ። ብመስመራት ጋሻ ኣብ ብርሃን ንግሆ ዘመላልሱን ብጻዕሪ ገበርቲ ብሩር ዝተፈጥረ ባርዳ ዓዶታትን ተኸቢባ እያ። ዘዘናግዕን ዳርጋ መስሓብን ቦታ እዩ። ብፍሉይ መሰጋገሪ ታሪኻት፣ ዝተሓለወ እንስሳታትን ናብ ዓለም ዝፍለጥ Made in Italy ምሉእነት ዝኾኑ ወይንን ዝሓዘ ታሪኽ ዝዛረብ ክቡር ደረት እዩ፦ ቶርቴሊኒ፣ ባልሳሚክ ቨነጋርን ፓርሚጃኖ ረጃኖ ኣይብን።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Villa Sorra ብራንዲንግ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Villa Sorra ብራንዲንግ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Villa Sorra ብራንዲንግ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Branding for Villa Sorra which is situated in the heart of the countryside of Emilia. It is surrounded by trails of fog wounding their way through the morning light and the checkerboard created by peasants’ hard work. It is a pleasant and almost enchanted place. It is a gem that tells a story made by peculiar legends, protected animals, and grapes that become world-renowned Made in Italy's excellences: the Tortellini, the Balsamic Vinegar, and the Parmigiano Reggiano cheese.
Dimensions & Packaging: Business Cards: 55 x 85 mm,
A4 Envelope and Letterhead,
Wine Bottle: 1.5L,
A1 Street Posters
Tags: Branding identity, design, logo, Food academy branding, Emilia, Italian food, food
Production Technology: Hand Sketches,
Adobe Photoshop,
Adobe Illustrator,
Adobe Indesign,
Autodesk 3Ds Max,
Corona Renderer
Design Challenge: The longest part was finding the perfect illustration to represent each department in the Villa.
Research: After studying the history of the Villa, we knew that the garden of the villa is a remarkable example of a historical park. It will be a real open-air monument. Moreover, it is a significant testament to the Italian culture and artistic heritage.

Also the Architecture, Villa Sorra is a great example of the Emilian baroque style. The design is perhaps by Giuseppe Antonio Torri and his pupil Francesco Maria Angelini.
Inspiration: The logo refers to the historical, architectural, and landscape characteristics of the Villa.

The logo creation is a mirror. It is a symbol that shows the values of the area of Emilia and Italy to the world. It is the business card that will be imprinted in people’s memory. It will create a sense of awareness and belonging.
Project Duration: The project started in April 2020 in Egypt and finished in June 2020 in Egypt.
Operation Flow: It is a branding identity for a historical Villa in Italy to preserve and innovate. It will promote cultural, didactic and tourist activities working hand in hand with numerous local associations, the University of Modena and Reggio Emilia and the high school Istituto di Istruzione Superiore per l’agricoltura e l’ambiente “Lazzaro Spallanzani”.
Team Members: Amr Ibrahim Mousa
Image Credits: Amr Ibrahim Mousa / MOUSA studio