Enable Change ናይ ብራንድ መንነት by Squared is a highly esteemed winner of the very prestigious 2022 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ሓጺንግራፊክ· 2022

Enable Change ናይ ብራንድ መንነት

by Squared

Client: Isabelle Laporte

ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category

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Verified Award Winner

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ሕጂ ፍለጡ View at A' Design Award Press Release Award Badge

Colors

The Design

About Enable Change ናይ ብራንድ መንነት

ኤነብል ቸይንጅ (Enable Change) ንሓደ ኣብ ምምሕዳር ለውጢ ዝሰርሕ ክኢላ ተባሂሉ ዝተሰርሐ ናይ ብራንድ መንነት እዩ። እዚ መንነት ንኣሽቱ ኣገባብ፣ ደፋር ናይ ፎንት ውህደት፣ ከምኡውን ሓደ ንጡፍ ሕብሪ ይጥቀም። ናይ ሎጎ ምልክት ነቶም ፊደላት I ከምኡን L ምስ ናይ ዘልኣለም ምልክት ብምሕባር ንምጽንባር (inclusion) ይውክል። ናይ ፊደላት ቅርጺ ንለውጢ ንኽንጸባርቕ ተመርጹ፣ ብቅርጺታት ዝማዕብሉን ኣብ መንጎ ጎርባብን ቀጠንቲ መስመራት ፈሳሲ ሽግግር ዘለዎምን። ናይ ሕብሪ ስኪም ውሱን ኮይኑ፣ ናይ ግራፊክ ስታይል እውን ፍላት (flat) እዩ። ንድስፅንን ምዕባለንን ኣብ 2021 ዓ.ም. ኣቢል ክልተ ወርሒ ወሲዱ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Enable Change ናይ ብራንድ መንነት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Enable Change ናይ ብራንድ መንነት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Enable Change ናይ ብራንድ መንነት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A minimalistic approach with a bold type combination and a vibrant color says it all. It is a graphical representation of the ability to get results by knowing where you want to go and having the right attitude during the way.
The logo symbol is a combination of her name and surname first letters "I" and "L" and the symbol of eternity, representing inclusion.
Tags: branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: We explored different typefaces that would fit into the concept of change. Shapes that change and evolve, fluid and hard transitions between thick and thin, keeping the color scheme reduced.
Design Challenge: What is most important for a brand is the perception of it. The hardest part was to keep all designs in a very reduced color scheme and flat graphic style at the same time communicate the brand essence.
Research: The research we performed was around the concept of change. We explored everything that changes and evolves, keeping the visual representation of it pretty simple - letters and shapes that change throughout.
Inspiration: Isabelle Laporte is a professional working in the Change Management. She is focusing on consulting, coaching and training always working together with her customers to empower them and further develop their competences. The main inspiration for us as a design team and what is the base of the logotype and identity created is the concept of inclusion.
Project Duration: The design and development of this brand identity took around 2 months in 2021.
Operation Flow: The identity is clean, bold and straightforward. A graphic representation of the ability to get results by knowing where you want to go and having the right attitude during the way. Not afraid of anything.
Team Members: Creative Director - Yana Okoliyska