Second Hand Life ተኸታታሊ ፖስተር by Yilin Wang is a highly esteemed winner of the very prestigious 2023 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ነሓስግራፊክ· 2023
Second Hand Life ተኸታታሊ ፖስተር
by Yilin Wang
Client: Zhejiang Sci-Tech University
ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #141561The Design
About Second Hand Life ተኸታታሊ ፖስተር
ካልኣይ ኢድ ህይወት (Second Hand Life) ሰባት ብተመቓቒሉ ዝቐረበ ሓበሬታ ብኸመይ ከምዝቕበሉ ዝገልጽ ተኸታታሊ ፖስተር እዩ። እዚ ተኸታታሊ ፖስተር ዕስራ A3 ፖስተራት ዝሓዘ ኮይኑ፡ ንሓደ ቀንዲ ትርኢት ንምፍጣር ተሰሪዑ ዘሎ ኮይኑ፡ ምስ ሓደ ዝተሰርሐን ዝተኣስረን መጽሓፍ ዝቐርብ እዩ። ቋንቋ ብሓሳባዊ ስእሊ ብኣቢነሪ ኮድ (binary code) ተለዊጡ ዝቐርብ ኮይኑ፡ እቶም ምልክታት ሓደን ዜሮን ኣብ ሎጂካዊ ስርሓት ንሓቅን ሓሶትን'ውን ይውክሉ። እዚ ምትእስሳር እዚ፡ ፍርዲ ብከመይ ካብቲ ተቐባልነት ዝረኸበ ሓበሬታ ከምዝቐርጽ ዘንጸባርቕ እዩ። እቶም ፖስተራትን መጽሓፍን፡ ናብ ሓደ ማሕበራዊ ጉዳይ ዝያዳ ቀረባ ኣቓልቦ ክወሃብ ዝጽውዑ እዮም፡ ምኽንያቱ ተመቓቒሉ ዝቐረበ ትርኢት ሓበሬታ ንሙሉእ ትርኢት ክትክኦ ስለ ዝኽእል።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Second Hand Life ተኸታታሊ ፖስተር ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Second Hand Life ተኸታታሊ ፖስተር ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Second Hand Life ተኸታታሊ ፖስተር ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The work Second Hand Life attempts to re-objectify language into visual graphics, in a programming structured Web language, presented graphically through binary as a container, and finally through a poster calling for more attention to this public social issue, which constitutes a greater danger than this, this fragmented reception of information deprives us of the information we get from the whole, one dimension, one perspective.
- Dimensions & Packaging
- A series of 20 A3-sized posters arranged for the main visual effect, book mounted and bound
- Tags
- Poster、Concept、Books
- Production Technology
- A series of posters and books designed to convey the theme of second-hand life
- Design Challenge
- Initially there was a lack of a font that would adequately convey the theme, so what font would represent the message and what font would tie the poster together and create a sense of interaction. After a lot of research, we found that binary was a good way to express the theme of the design. Firstly, the symbols '1' and '0' in binary are exactly the same as the symbols 'true' and 'false' in logical operations. The symbols "1" and "0" correspond to "true" and "false" in logical operations, which corresponds very well to the second-hand life of the discriminating acceptance of information and the ability to judge one's own thinking by its control.
- Research
- Since the deepening of the age of short videos and information technology, more and more people have become concerned with the problem of information reception in the face of an endless torrent of information. This design work will use the language of poster design to express why people's ability to discriminate is diminished by information in today's social environment, and to explain how this subconscious lure of information reception has profound effects.
- Inspiration
- I find that taking in a lot of fragmented information deprives us of a holistic, one-dimensional and one-pointed approach to information, and it is for this reason that people get one-sided, intensely personal and subjective information.
- Project Duration
- 2022.5.23 in Hangzhou, China
- Operation Flow
- The language of the poster and the design of the book are used to convey the message to the audience.
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