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Gensyn Intellectual Property ናይ ሎጎ ዲዛይን by Gu Jin

Gensyn Intellectual Property ናይ ሎጎ ዲዛይን by Gu Jin is a highly esteemed winner of the very prestigious 2023 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.


ብሩርግራፊክ· 2023

Gensyn Intellectual Property ናይ ሎጎ ዲዛይን

by Gu Jin

ናይ ብሩር ሽልማት A' Design Award Winner in ግራፊክ Category

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Colors

The Design

About Gensyn Intellectual Property ናይ ሎጎ ዲዛይን

ጀንሲን ኢንተለክቹዋል ፕሮፐርቲ ንኩባንያ ምኽሪ ኣእምሮኣዊ ንብረት ዝተፈጥረ ሎጎ እዩ። እቲ ምልክት ካብ ፊደል G፣ ናይቲ ስም ኩባንያ መጀመርታ ፊደል፣ ብረቂቕ መልክዕ ዝተማዕበለ እዩ። እቲ ቅርጺ ካብ ጸጋማይን የማናይን ረቂቕ ንጽል ምልክት ጥቕሲ ዝቖመ ኮይኑ፣ እዚ ድማ ኣብ መንጎ እቲ ኩባንያን ዓማዊሉን ዝግበር ንጹር ርክብን ምኽርን የመልክት። እቲ ሓፈሻዊ ቅርጺ እውን ዋልታ የዘኻኽር፣ እዚ ድማ ንሓለዋ ኣእምሮኣዊ ንብረት የመልክት። እቲ ወሰናዊ መስመር ነቲ ባህላዊ ቻይናዊ ማሕተም ይስዕብ። ሰማያዊ ሕብሪ ንርጉእ ምዕባለ ንምምልካት ተጠቒሙ ኣሎ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Gensyn Intellectual Property ናይ ሎጎ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Gensyn Intellectual Property ናይ ሎጎ ዲዛይን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Gensyn Intellectual Property ናይ ሎጎ ዲዛይን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This logo is abstractly evolved from the initial letter "G" from the enterprise's English name "Gensyn”, it consists of left and right abstract single quotation marks, which means smooth communication and consultation between the enterprise and customers. The overall form is also like a“Shield” highlighting the industry characteristics of intellectual property protection. This logo is shaped by the outline of a traditional Chinese seal, and the use of blue color symbolizes the vision of steady development.
Tags
Logo, Brand, Visual, Gensyn
Design Challenge
The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the client to mainly use abstract shield to express the protection attribute of their brand intellectual property.
Research
We researched the background of the company, the nature of the industry, the scope of the company's main business, and the culture of the company, which we integrated into the brand image.
Inspiration
Inspiration comes from "shield", that can guarantee security, it means "Gensyn Intellectual Property" can protect your Intellectual Property security. My work through asymmetric form, seek independent expression of personality in "positive and negative shape" and "blank space", which not only conforms to traditional aesthetic, but also innovatively interprets the concept of "consulting service", fully expressing the needs of the brand.
Project Duration
It took one month to complete the design in Beijing, China
Operation Flow
LOGO lets people see its industry attributes immediately, so that playing a very good brand communication effect.
Team Members
Gu Jin

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