Anlan Branding ናይ ብራንድ መንነት ብ Haiwen Yang

ዲዛይን Anlan Branding ናይ ብራንድ መንነት ብ Haiwen Yang ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንግራፊክ· 2023

Anlan Branding ናይ ብራንድ መንነት

ብ Haiwen Yang

ዓሚል: Anlan

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ንቁጽሪ #141858 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

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እቲ ዲዛይን

ብዛዕባ Anlan Branding ናይ ብራንድ መንነት

ኣንላን ብራንዲንግ ንብራንድ ናይ ውበት መሳርሒ ዝተፈጥረ ናይ ብራንድ መንነት እዩ። እዚ መንነት እዚ ኣብ ዝተፈላለየ ኣጠቓቕማታት ልለዩ ኮይኑ ንኽቕጽል ተባሂሉ ዝተነድፈ እዩ። እቲ ፊደል ልኡም ዝኾነ ዙርያዊ ኩርናዓት ዘለዎ ኮይኑ፣ ሓፈሻዊ ቅርጺ ፊደላት ግን ቀሊልን ንጹህን ኮይኑ ይቕጽል። ካብ ፊደል "A" ዝረኸበ ናይ ዕንባባ ቅርጺ ናብ ሓሳብ ውበት ዝጠቅስ ኮይኑ፣ ኣብ ፊደል "A" ዘሎ ልክዕ ዝኾነ ቁርጣት ድማ ቴክኖሎጂ ምስ ውበት የተኣሳስር። ሓምላይ (ወይናይ) ሕብሪ ከም ቀንዲ ሕብሪ ብራንድ ኮይኑ ይጥቀም። እዚ መንነት እዚ ኣብ ስርዓታት ናይ ጽሕፈት ቤት ቁሳቁሳትን ማሸግን ተተግቢሩ ኣሎ፣ መምርሒታት ድማ ተኸታታልነት ዘለዎ ኣጠቓቕማ ይድግፉ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Anlan Branding ናይ ብራንድ መንነት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Anlan Branding ናይ ብራንድ መንነት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Anlan Branding ናይ ብራንድ መንነት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The design reshapes ANLAN identity as a beauty brand, ensuring its recognizability in different scenarios. To convey the concept of a modern femininity of rigidity and softness, the typeface corners are carefully rounded but overall kept simple and clean. A flower pattern irratived from letter A blooms a new gesture to interpret the meaning of beauty. Purple color as branding main color is brave and bright. We hope new identities change the inherent perception of women beauty brand and lead to a more independent feeling.
ዓቐንን ማዕሸግን: The coordinated images were applied to all physical stationery system and package system.
መለለዪታት: Brand Identity, Branding, Visual Identity, Logo, Typeface, Experience
ናይ ምፍራይ ቴክኖሎጂ: In order to make the brand to convey the aesthetics while showing sufficient modern independence “feeling”, we deliberately downplayed the importance of symbolic flower pattern and decided to remove the colors in the logo. We balanced the tension between "rigidity/ttechnology" and "softness/feminine".
ናይ ዲዛይን ብድሆ: In the process of designing, challenge is looking for the right portion between gentleness and strength. We want to convey the message that enjoying the use of these beauty devices to renew youself and show charmy confidence. We verified the degree of rounded corners of the logotype, the portion of red and blue in the sensitive purple main color, and the ratio of graphics and text, all of which must be in line with the feeling of combining rigidity and softness. Managing this sense is also a challenge, for which we have designed guidelines and various application formats so that customers can do it themselves.
ምርምር: In Japan, the beauty brands were always designed in a gentle, feminine language. Curved shapes, pink or champagne visual colors flooding the market. As an emerging beauty brand, ANLAN needs to break through the inherent market atmosphere and bring new feelings to modern consumers.
ምንጪ ሓሳብ: In this new identity, we find the letter A can be a stable but also gentle symbol. The just right cut in letter A reveals brand value: technology and aesthetics are more perfectly matched, creating more possibilities and experiences for clients. It matches user's understanding and feeling of the new look of ANLAN.
ናይ ፕሮጀክት ግዜ: The project began in Shenzhen, China in April 2021 and was delivered to the client in January 2022.
ናይ ስርሒት ፍሰት: The new identity shows the charm of modern beauty, and the inclusive design is easier to apply, helping brand to convey their attitude. It has proven to make the brand simple, clear and straightforward, and users can easily associate the visual identity with the products offered, identify it and use it.
ፓተንታት: Shenzhen Baselab Technology Ltd.
ኣባላት ጋንታ: Designer: Haiwen YANG
Designer: Jiang Liang Li
Designer: Meng Yao Yu
Designer: Wei Wei Chen
Designer: Zi Xun Meng
ናይ ስእሊ ክረዲት: Shenzhen Baselab Technology Ltd.