ዲዛይን Cidih ናይ ብራንድ መንነት ብ Peng Wang ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንግራፊክ· 2023

Cidih ናይ ብራንድ መንነት

ብ Peng Wang

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ንቁጽሪ #142225 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Cidih ናይ ብራንድ መንነት

Cidih ኣብ ሚላን፣ ኢጣልያ፣ብሓባር ብዩኒቨርስቲ ትሲንግዉዋ ከምኡውን ፖሊተክኒኮ ዲ ሚላን ዝተሃነጸ ትምህርታውን ስነ-ፍልጠታውን መደበር ምርምር ዝምልከት ናይ ብራንድ መንነት እዩ። ፊደላት C ከምኡውን D ንሓድሕዶም ኣወንታውን ኣሉታውን ቅርጺ ይፈጥሩ፣ እዚ ድማ ናይ ትውሃት ንጽብራቅን ተግባርን ከምኡውን ሽፋን ናይ ኣህጉራዊ መደብር ዘመልክት እዩ። ኣብ ማእከል ዘሎ ፍርቂ ክቢ ናይ ዝወጽእ ወርሒ ወይ ጸሓይ ትርኢት ይህብ። ፊደል H ንhub (ማእከል) ትውክል፣ ኣሉታዊ ቅርጻ ድማ ናይቲ ስም ጽላሎት ትሓዝ። እዚ መንነት ኣብ ዝተሓተሙ ነገራት፣ ዲጂታል ምልክታት፣ ወብሳይታት፣ መስኮታት፣ ዝቆርጹ ሽቓቅ ወረቓቅትን ኣክሪሊክን ይትግበር።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Cidih ናይ ብራንድ መንነት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Cidih ናይ ብራንድ መንነት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Cidih ናይ ብራንድ መንነት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: CIDIH is an educational and scientific research base jointly built by Tsinghua University and Politecnico di Milano in Milan, Italy, on the afternoon of February 22, 2017, witnessed by Chinese President Xi Jinping and Italian President Sergio Mattarella. They needed a brand identity that was inclusive and international, so we designed the positive and negative shapes to reflect the founding purpose of CIDIH. They have used this brand identity throughout their space, website and products.
ዓቐንን ማዕሸግን: This special positive and negative font design has been applied to all contents of the organization. It is also displayed in a variety of ways, from printed materials to digital signage, websites, screens, cut sheets and acrylic.
መለለዪታት: Brand Identity, Logo, VI
ናይ ምፍራይ ቴክኖሎጂ: C and D are positive and negative to each other, symbolizing the harmonious unity of theory and practice, as well as the inclusiveness of cidih as an international platform. The semicircle in the middle symbolizes the rising sun and the ignition and transmission of the fire of design innovation. H symbolizes hub. The negative shape of H is the silhouette of cidih, which reflects the connection of international design innovation resources with cidih as the center.
ናይ ዲዛይን ብድሆ: CIDIH is a comprehensive organization. The content of its brand concept is both broad and abstract. How to express these concepts in the design has become the biggest difficulty of this project. We solved this problem through the design of positive and negative letters.
ምርምር: Through the research on the design of letter positive and negative shapes, I found a new design language, which turns the contingency of letter positive and negative shapes into necessity and rationalizes it. This method can help more brands to explain the brand concept, and even reduce the waste of ink in printers.
ምንጪ ሓሳብ: There are positive and negative shapes between different letters, and there is contingency. I have been wondering whether I can create a font that can express two letters through positive and negative shapes, and how to make this contingency more meaningful in the design. In general brand identity projects, complex design may affect the identifiability, but I want to know whether positive and negative shapes can be used to match the brand tone. These ideas became the inspiration of this design.
ናይ ፕሮጀክት ግዜ: The project was started in November, 2020 and put into operation in May, 2021.
ናይ ስርሒት ፍሰት: A user who comes into contact with cidih for the first time cannot immediately understand the service purpose of the institution. He needs to have a good first impression. Through contact with the brand logo, the user can gradually penetrate the brand concept of the institution in his mind, so as to facilitate a more smooth understanding of the institution in the future.
ኣባላት ጋንታ: Peng Wang