ዲዛይን Pakka Coffee Shop ናይ ብራንድ መንነት ብ Sersen Shenzhen Brand Consulting ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስግራፊክ· 2023

Pakka Coffee Shop ናይ ብራንድ መንነት

ብ Sersen Shenzhen Brand Consulting

ዓሚል: Pakka Coffee Shop

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #142456 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Pakka Coffee Shop ናይ ብራንድ መንነት

ፓካ ቡን ሾፕ ንቡን ድኳን ኣብ ሻንቶው፡ ቻይና ዝተፈጠረ ናይ ብራንድ መንነት እዩ። እዚ ዲዛይን ብኢድ ዝተጻሕፈ ፊደላት ምስ ተጻራሪ ሕብርታት ሰማያዊን ብርቱኳናውን ብምውህሃድ ይሰርሕ። እቲ ልሙድ ኣጸሓሕፋ ካብ ግራፊቲን ስትሪት ኣርትን ተመስጋኒ ኮይኑ፡ እቲ ምጥርናፍ ሕብርታት ከኣ ናይ ኣሜሪካ ሬትሮ ቅዲ ይሕብር። እቲ ቀሊል ራእያዊ ስርዓት ነቲ ናይ ብራንድ ምስሊ ኣብ ዝተፈላለየ ሚድያታት ሓድነታዊን ቀሊል ንምልላይን ይገብሮ። እቲ መንነት ንባህሊ ቡን ምስ ናይ መዓልታዊ ህይወት ንምትእስሳር ከምኡውን ብስትሪት ፋሽን ዝማረኹ መንእሰያት ዓማዊል ንምስሓብ የቕንዕ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Pakka Coffee Shop ናይ ብራንድ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Pakka Coffee Shop ናይ ብራንድ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Pakka Coffee Shop ናይ ብራንድ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: As a young brand pursuing spontaneity, Pakka aims to create an interactive communication space of leisure and comfort for young customers keen on street fashion and coffee culture. The brand image integrates the brand name with the special color scheme to form a strong American street style, visually interpreting the brand culture. Such a design also boasts modernity with great visual impact, which strengthens consumer awareness of the brand.
መለለዪታት: LOGO, Brand Image, Coffee culture, Street culture, American style
ናይ ዲዛይን ብድሆ: This project focuses on how to simply and firmly highlight the brand image and to build the emotional bridge linking the brand and consumers. The overall simple design ensures the unity of the brand vision so that the brand becomes more recognizable, which also renders the key visual elements of the brand applicable to various media for publicity so as to facilitate the marketing of peripheral products. Besides, the brand culture behind the LOGO can attract more like minded consumers.
ምርምር: According to relevant data, coffee consumption increases year by year in China, which may be a major consumer of coffee worldwide. But coffee is currently still regarded as a symbol of low key luxury, good taste and high status, and coffee enthusiasts who really know coffee and have good taste in coffee are a minority. Considering that situation, the young and sharp Pakka aims to promote development of local coffee culture in China, enabling coffee to blend into daily life of Chinese masses.
ምንጪ ሓሳብ: The design team inspired by graffito elements in the street art adopted the handwritten lettering. After referencing the complementary aesthetics about wonderful contrasting color matching, they selected blue and orange to create an American retro style.
ናይ ፕሮጀክት ግዜ: Located in Shantou, Guangdong Province, the projected started its design on February 25, 2021, and has been put into service since June 6, 2021.
ናይ ስርሒት ፍሰት: - The handwritten lettering of the casual style gets close to daily mass entertainment, which shortens the distance between the Chinese traditional view of elegant coffee culture and customers when conveying the brand idea of spontaneity, freedom and exquisite.
- The modern yet retro contrast of blue and orange realizes expressions of confidence, vigour, personality and self to meet the aesthetic and emotional needs of contemporary young consumers, leaving them a better impression of the brand.

ጋዜጣዊ መግለጺ ኣንብብ

ስፖንሰር ዝተገብረ