ዲዛይን Tathra Eco Camp መለለዪ ብራንድ ብ Amanda Dempster ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ሓጺን ሽልማት A' Design Award እዩ።
ሓጺንግራፊክ· 2023
Tathra Eco Camp መለለዪ ብራንድ
ዓሚል: Amanda Dempster
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #142725 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Tathra Eco Camp መለለዪ ብራንድ
ታትራ ኢኮ ካምፕ ብአስካሕካሒ ናይ ኣውስትራልያ ሓዊ ድሕሪ ምድምሳሱ፡ ዛንታ ምሕዳስ፡ ታሪኽን ምስ ተፈጥሮ ምትእስሳርን ዝገልጽ ሰምባላዊ መለለዪ የድልዮ ነበረ። ባዓልቲ ንታ መሬት ፍሉይ ዛንታ ዘድምቕን፡ ባህላዊ ኣገዳስነታ ዝኸብርን፡ ንኢኮ-ቱሪዝም ዘለዎም ተወፋይነት ዘንጸባርቕን ናይ ብራንድ ስብስብ ይደልዩ ነበሩ። እቲ ዝተረኸበ ናይ ብራንድ ቅጥዒን ውክልናታትን ናይቲ ካምፕ ተፈጥሮኣዊ ስሕበት ዘንጸባርቕን፡ ንተሓዲሱ መልክዕ መሬት ክብሪ ዝህብን እዩ፡ በቲ ዝፍለጥ ናይ ኦም መዘውዘውትን ዕብየት፡ ታሪኽን ናይቲ መዕረፊ ምሕዳስን ዝውክል ፍሉይ ናይ ሕብሪ ስርዓትን።
እቲ ኣፍልጦ
ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award
Tathra Eco Camp መለለዪ ብራንድ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Tathra Eco Camp መለለዪ ብራንድ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Tathra Eco Camp መለለዪ ብራንድ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- Following their destruction by the Australian bushfires, Tathra Beach Eco Camp embarked on a rebrand to creatively tell their story of rebirth and to relaunch their destination with a new hope and identity. The new brand needed to reflect their unique story, their destruction and hope, their lands rich cultural and indigenous roots, reflect their intensive rebuild, and their commitment to a renewed eco tourism experience.
A unique identity that reflected the natural priority of the destination and the vivid history of the renewed landscape was delivered. - ዓቐንን ማዕሸግን
- Comprehensive Brand Design Package & Products were designed, produced/printed & delivered, including:
Creative Concepts
Complete Style Guide,
Custom Designed Wordpress CMS Website,
Full Social media setup, launch
Social media ad campaigns & creatives
Social media launch posts campaign
Unique timer etched guest interactive digital guides
All physical signage
Branded promotional products & giveaways
Printed Stationery & Collateral - መለለዪታት
- Brand Design, Logo Design, Eco Tourism, Tathra Beach Eco Camp
- ናይ ምፍራይ ቴክኖሎጂ
- A range of avenues were explored in strategizing the creative direction for the brand. Color psychology principles were researched for values related to relaxation and tourism, whilst considerations were also made to the local fauna, wildlife, and the colors and material selections made for the new buildings. This ensured and online/ offline consistency of guest experience across the brand and stay.
The insights gained were translated and realised into a cohesive brand design featuring the 'tree rings of life/history' - that spans across typical brand elements, a unique website, social media, advertising and other mediums. - ናይ ዲዛይን ብድሆ
- The challenges in creating this brand were multifaceted. Previously run as a caravan park, and tragically destroyed by the Australian bushfires, this created an opportunity for the new owners to reinvent the destination to deliver a new and unique experience for guests. Delivering a brand and creative strategy that paid tribute to the story of the location and honoured the cultural significance and history of the land, whilst also engaging new guests about the future was a great challenge.
- ምርምር
- In development and realisation of the strategy for this brand, a number of factors were evaluated: colour psychology values and their relationship to the brand values, competitor marques and identity to ensure unique placement and positioning, and the form, colours, materials and planning of the rebuilt physical spaces, buildings and physical landscape were considered to ensure a digital and physical consistency of brand and identity.
- ምንጪ ሓሳብ
- With a rich story of rejuvenation following fires, this Eco Camp and Tourism Destination needed a symbolic brand that represented their various stages of history, their rich cultural connection, and the changes the physical landscape had endured.
The tree 'rings of life' were chosen as the symbol to represent the locations history of growth and rebirth, and to reflect the unique eco experience the destination delivers. In doing so the brand has been set apart from the traditional leaf or gecko icons commonly represented in eco tourism branding. - ናይ ፕሮጀክት ግዜ
- The project started in Early 2021, with brand launched in July 2022 for pre-opening campaign to support December opening.
- ናይ ስርሒት ፍሰት
- The resulting brand delivered a style of identity not before seen in the Australian Eco Tourism Space. The elements of the brand were adapted across various production mediums and in pleasing variations to meet form of purpose. Eg, high contrast ads and simple representation for physical signage, Contrasting variations and adaptions for visual interest on social media etc.
- ፓተንታት
- Copyrights belong to Tathra Beach Eco Camp and Holiday Brands For Trademark (2021)
- ኣባላት ጋንታ
- Amanda Dempster
- ናይ ስእሊ ክረዲት
- Photography Credits: Wes Alan & Tony Harrington (2021)
Illustration & Creative Brand Design Credits: Amanda Dempster (2021)
ስፖንሰር ዝተገብረ
ልዕሊ Designers.org ዳህሰስ
ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
