ዲዛይን Mohanii ናይ ብራንድ መንነት ብ Wei Sun ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርግራፊክ· 2023

Mohanii ናይ ብራንድ መንነት

ብ Wei Sun

ዓሚል: DOTONE Brand Design

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #142914 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Mohanii ናይ ብራንድ መንነት

ሞሃኒ (Mohanii) ኣብ ምብራቓዊ ባህሊ ሱር ዝሰደደ ናይ ፋሽን ምልክት ዝተፈጥረ ናይ ብራንድ መንነት እዩ። እቲ ሎጎ ኣብ ላቲናዊ ፊደላት ዝተመስረተ ኮይኑ፡ ንዕኡ ብራንድ ቀሊልን ዓለምለኻውን ቃና ይህቦ። ፊደል M ቀንዲ ምልክት ኮይኑ ንቐለም (ኢንክ) ዘመልክት እዩ፡ ነቲ ምልክት ድማ ምስ ቻይናዊ ካሊግራፊ የተኣሳስሮ። ሰሪፍ ቅርጽታትን መስመራት ወሰንን ተጠሚሮም ብሓድሽ ኣተረጓጉማ ተቐሪቦም። ፊደላት M ን H ን ኣተኩሮ ተዋሂብዎም ክኸውን ከሎ፡ እቶም ካልኦት ፊደላት ግን ተነኪዮም፡ በዚ ድማ ናይ ምርኣይ ቀጸላታት ይፍጠሩ። እቲ ምልክት ክድገም፡ ክፈላለን ከም ብሓድሽ ክቐውምን ይኽእል፡ ኣብ ዝኾነ መራኸቢ ድማ ክትግበር ይከኣል።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Mohanii ናይ ብራንድ መንነት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Mohanii ናይ ብራንድ መንነት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Mohanii ናይ ብራንድ መንነት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The Mohanii logo is dominated by English, reflecting the international simplicity and tonality; it is simplified and linked through the image of Chinese calligraphy, and the M is innovatively used as the core identification symbol and integrated into the oriental humanistic spirit.
MOHANII combines and reinterprets serifs and isolines. Symbols strengthen M and H, and weaken other characters to form visual layers, so that they form a unified image energy field.
ዓቐንን ማዕሸግን: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual production.
መለለዪታት: Brand Design, Logo Design, Brand Identity, Fashion Branding, Geometric Art
ናይ ምፍራይ ቴክኖሎጂ: M corresponds to ink, which is the core identification element of the brand and the spiritual carrier of the brand. The design uses the humanistic core as the strength to superimpose the brand height, has a unique texture and extended vitality, and implants cultural genes into the brand identity. It can be repeated, broken up, composed and integrated into abstract oriental elements, and can be applied to any medium.
ናይ ዲዛይን ብድሆ: There are two challenges to face. One is how to creatively excavate a unique brand visual language in an international style, penetrate and implant the brand cultural genes, and establish a differentiated, exclusive and recognizable industry identity for the brand. The second is how to build a bridge of communication between brands and users, and convey the cultural connotation behind fashion products, so as to give the realization of brand value as a fulcrum.
ምርምር: Mohanii is a fashion pioneer brand positioning the core of the oriental spirit. Based on the vision of "high-end experimentation", Mohanii is committed to building a brand in multiple dimensions such as culture, art, business, and fashion trends. With the brand tenet of "continuously providing consumers with fresh experiences through visual innovation", it actively explores the possibilities between aesthetics and commerce. Therefore, it is necessary to establish a new fashion brand identity that is unique and has avant-garde artistry.
ምንጪ ሓሳብ: Drawing inspiration from Chinese ink and wash, we designed a brand symbol with vitality and "sportiness" for the brand, which can be broken up, reconstructed and integrated with abstract oriental elements. The design is based on plane composition, postmodern abstraction as the form of expression, based on fashionable geometric shapes, integrates oriental culture to interpret black and white classics, and finally forms a visual image with avant-garde artistry and commercial recognition.
ናይ ፕሮጀክት ግዜ: The project started in Shenzhen in December 2020 and completed in Shenzhen in July 2021.
ናይ ስርሒት ፍሰት: Through the personalized use of brand logos in different media, consumers can bring different fresh visual experiences and perceive the unique texture and extended vitality of brand logos. For consumers, consumption is also an appreciation of aesthetic life. This kind of consumption behavior based on aesthetics will increase people's attention to traditional culture and generate continuous links.
ፓተንታት: All copyrights DOTONE Brand Design,2020
ናይ ስእሊ ክረዲት: Image #1-#5
Designer,Wei Sun,2020
Designer,Mingran Wu,2020