Italian Capital of Culture ሎጎን መጀመርታዊ ናይ ምጅማር ዘመተን ብ Akomi

ዲዛይን Italian Capital of Culture ሎጎን መጀመርታዊ ናይ ምጅማር ዘመተን ብ Akomi ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርግራፊክ· 2023

Italian Capital of Culture ሎጎን መጀመርታዊ ናይ ምጅማር ዘመተን

ብ Akomi

ዓሚል: Municipalities of Brescia and Bergamo

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

30,406

ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #143502 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Italian Capital of Culture ሎጎን መጀመርታዊ ናይ ምጅማር ዘመተን

ሓደ ሎጎ ብክልተ ዝተፈላለዩ ከተማታት (በርጋሞን ብሬሻን፣ ኣብ 2023 ከም ጣልያናዊት ዋና ከተማ ባህሊ እተሓወሱ) ብሓባር ዝተዋህበ፣ ብፖፕ ባህሊ እተነቓቐሐን ምስ ግዜ ንምዕባይ እተዳለወን። መላእ ጂኦሜትሪ ኣብ ምጥዋይ መስመራዊ ኣካላት ብቀጻሊ ውፍረት ዝተሞርከሰ እዩ፣ ብናይ ህንጻ መቓኒ ዝተነቓቐሐ ኮይኑ እቲ ክልቲኡ ከተማታት ብዝፍለጡሉ፣ ስተርዮታይፕ ናይ ኢንዱስትሪያዊ ከተማታት ምግልባጥን ኣብ መጀመርታ ምብራኽ ኮቪድ-19 ዝነበሮም ጽንዓት ምዝካርን ዕላማ ዝገበረ። እቲ ኣዶናዪ ቀይሕ ኣካል ኣብ ሓደ እዋን 3ን Bን ጥራይ ዘይኮነስ፣ ኣብ ዝተፈላለዩ ዐውድታት ዝተፈላለዩ ትርጉማትን ቅርጽታትን ክረክብ ዝኽእል እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Italian Capital of Culture ሎጎን መጀመርታዊ ናይ ምጅማር ዘመተን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Italian Capital of Culture ሎጎን መጀመርታዊ ናይ ምጅማር ዘመተን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Italian Capital of Culture ሎጎን መጀመርታዊ ናይ ምጅማር ዘመተን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The logo has been chosen by the Municipalities of Bergamo and Brescia to represent the two cities, that together will become Italian Capital of Culture in the year 2023.
The design idea is based on the identification of a simple and linear element, whose versatility allows it to acquire different meanings and to complete different shapes from time to time.
The logo is designed to evolve in time and being used even when 2023 year will be over.
ዓቐንን ማዕሸግን: Minimum height of the logo: 10 mm
መለለዪታት: graphics, branding, logo design, advertising, cultural projects, Italian capital of culture, events, Brescia, Bergamo
ናይ ምፍራይ ቴክኖሎጂ: Thanks to its design the logo can be embossed, perforated, cut, embroided and obviously printed with any tecnique on any kind of support, as it's required to a mass event logo with a very wide spreading. There are no physical or digital limits to its coherent reproduction and recognizability, from black and white printing to digital video animation.
ናይ ዲዛይን ብድሆ: The hardest challenge was to design a logo in which both Bergamo and Brescia could identify themselves, as they are two cities very similar to each other but also known for their rivality.
A public call was open from the two Municipalities to all the professionals, who have been asked to produce a huge amount of work in a short time.
The logo has been chosen from more than 50 proposals by the jury chaired by Antonio Romano (Inarea), one of the most appreciated professional in visual identity.
ምርምር: As two different cities were about to become together a jointed Italian Capital of Culture, the first choice has been to avoid any cultural symbol of one of the two cities.
Only the colors are inspired by the two municipal coats of arms: blue and red for Brescia, yellow and red for Bergamo.
The design team has been looking for some kind of "pop" logo, taking inspiration from big international sport events, as we believe that Culture has to overcome any barrier and become everyone's patrimony.
ምንጪ ሓሳብ: The whole geometric construction is based on the curvature of linear elements of constant thickness, inspired by the building rods (strong and resilient, they bend but they do not break, as Bergamo and Brescia did during the very first Covid wave) for which the cities are well known. The objective was to overcome the stereotypes of industrial cities and prove that Bergamo and Brescia have a lot to say when it comes to culture.
ናይ ፕሮጀክት ግዜ: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
ናይ ስርሒት ፍሰት: The logo has been launched in december 2021 and it will be used in its release versione until the end of 2023. The evolved version of the logo will to be adopted from the end of year 2023 as a legacy for future cultural events.
The most recognizable sign of the logo (the red 3/B element) is designed to survive after year 2023 will be over and to be completed with different shapes in different contexts.
It's a versatile and anthropomorphic sign that generates empathy and can play different roles.