ዲዛይን Scaling Inc ናይ ብራንድ መንነት ብ Yanming Chen ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንግራፊክ· 2023

Scaling Inc ናይ ብራንድ መንነት

ብ Yanming Chen

ዓሚል: Scaling Inc

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ንቁጽሪ #143781 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Scaling Inc ናይ ብራንድ መንነት

ስኬሊንግ ኢንክ ንሓደ ናይ ሚድያ ኩባንያ ዝተዳለወ ናይ ብራንድ መንነት እዩ። እቲ ሎጎ ካብ ሓሙሽተ ሄክሳጎናት ቅርጺታት ዝቖመ ሓደ ማትሪክስ ላቲስ እዩ። እቲ ማእከላይ ሄክሳጎን ነቲ ኩባንያ ወኪሉ ኣብ ውሽጢ እቲ ላቲስ ብፍሉይ ተጠሊዑ ይርአ። እቶም ዘይስሩዓት ሄክሳጎናት ነቲ ምልክት ናይ ማርሽ ከምኡ'ውን ናይ ንህቢ ትርኢት ይህብዎ። እዚ መንነት እዚ ኣብ ናይ ጽሕፈት ቤት ኣቕሑት፣ ፖስተራት፣ ዋላፐር ከምኡ'ውን ናይ ኦንላይንን ኦፍላይንን ወፍርታት ዝኸውን ሳንጣታት ተተግቢሩ ኣሎ። ድሙቓት ሕብርታትን ቀሊላት ጂኦሜትሪካዊ ንድፍታትን ድሕሪ ፎከስ ግሩፕ ቃለ-መጠይቓትን ገፊሕ መጥናዕታዊ ዳህሳሳትን ተመሪጹ እዩ። እቲ ንድፊ ብቕዓት፣ ናይ ምልማድ ክእለትን ዕብየትን ይገልጽ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

Scaling Inc ናይ ብራንድ መንነት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Scaling Inc ናይ ብራንድ መንነት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Scaling Inc ናይ ብራንድ መንነት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Scaling Inc is a cutting-edge media company that utilizes scalable technologies and novel tools to generate advertisements and marketing campaigns. The logo design is composed of polygon-shaped lattices. In this case, the campaign for Scaling includes stationery set design, poster design, and other accessory designs. The design of gear-feeling matrix lattices with a hexagon dot in the middle illustrates that SCALING is a team player that values the benefits of all members within its network and provides win-win opportunities to its clients.
ዓቐንን ማዕሸግን: The Scaling logo was created by using Adobe Illustrator and Photoshop. The design is adapted in web and print ads, such as stationery sets, posters, wallpaper, bags, etc. They can efficiently make online and offline campaigns with their unique and vivid design.
መለለዪታት: Branding, Campaign, Modern, Geometric, Logo, Packaging, Visual Identity, Graphic Design
ናይ ምፍራይ ቴክኖሎጂ: Photoshop, Illustration, and Digital Design
ናይ ዲዛይን ብድሆ: Scaling wants to reflect its characteristics and objectives through graphics. The challenge is how to send the correct message effectively. First, the logo itself demonstrates the four cornerstone values of Scaling. Then the choice of gear-like bee shape and the digital network/hive, made by repetitions of logo and shown on accessories, convey the idea of Scaling playing a key role within the network and brings solid services/products to its customers just like bees in a hive and gears in a machine.
ምርምር: The research is conducted around the study of the Scaling Inc case. The objective is to design the logo that helps build brand identity and recognition. The research methodology is based on a combination of waterfall and agile styles. The combined methods enabled me to gradually accomplish the objective by repeating the waterfall model on each more minor phase of the agile model. With the information given about the Scaling Inc case, the design was revised like software updates to match the need of Scaling Inc better and eventually perfect itself. Further data collection was conducted through focus group interviews and large-scale surveys with participants of target audiences and company affiliates. The result indicated that simple graphics like polygons and futuristic icons that relate to technology were most popular. Based on the research results, the design was finalized and received positive feedback, mainly about how the logo reflects the company objective and helps attract target clients.
ምንጪ ሓሳብ: The overall design focuses on identifying and emphasizing the meaning of scaling at Scaling Inc. Scaling represents efficiency, adaptability, fast growth, and novelty. The logo design is a single matrix lattice composed of five hexagons. The central hexagon represents the company itself standing out and getting highlighted. Moreover, the choice of non-regular hexagon shape is to make the lattice into a gear-like bee form which both emphasizes the values of Scaling Inc and its goal to create benefits for everyone within the network.
ናይ ፕሮጀክት ግዜ: The project starts on June 1st, 2022, in the United States of America
ናይ ስርሒት ፍሰት: In the media company field, creating a good campaign must understand who the audience is and what the audience wants. Based on focus group interviews and large-scale surveys, vivid colors and unique patterns could attain more attention from target users and portray the characteristics of the company. The overall design offers the audience a sense of simple, straightforward, avant-garde, and futuristic connection to the brand, representing the Scaling and its products.
ናይ ስእሊ ክረዲት: Yanming Chen