Lion King ኣደራሽ ምርኢት by Zhuyuan Cai is a highly esteemed winner of the very prestigious 2023 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ውሽጣዊ ቦታን ምርኢትን Competition Category.

ብሩርውሽጣዊ· 2023

Lion King ኣደራሽ ምርኢት

by Zhuyuan Cai

Client: Bosi-tao Design (btd Design) Co., Ltd

ናይ ብሩር ሽልማት A' Design Award Winner in ውሽጣዊ Category

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Colors

The Design

About Lion King ኣደራሽ ምርኢት

ላዮን ኪንግ ኣብ ፎሻን ሰራሚክስ ዋና ቤት ጽሕፈት መደበር ንዝርከብ ዓለምለኻዊ ዋና ቤት ጽሕፈት ኣፍራዪ ሰራሚክ ታይል ዝተነድፈ ኣደራሽ ምርኢት እዩ። እቲ ቦታ ኣብ ዙርያ ሜካኒካዊ ውበትን ኣርእስቲ ዘመነ ኢንዱስትሪን ተቐሪጹ፡ ሓሳብ ናይ መጻኢ ብልሒ ዘለዎ ኣውቶማቲክ ፋብሪካ የቕርብ። ዘይመልከዐ ሓጺን (ስቴንለስ ስቲል)፡ ብረታዊ ቀለም፡ ብርጭቆን ኣሉሚኒየም ቨኒርን ቀንዲ ኣቕሑት እዮም። 400 ብ 1200 ብ 9 ሚሊሜተር ዝዓቐኖም ናይ ውሽጣዊ መንደቕ ታይላት ይረኣዩ። ሓድሽ ስትራተጂ ዙረት ችርቻሮ ተዋሂዱ ኣሎ፡ ስለዚ ምርኢት ፍርያትን ንግዳዊ ተመኩሮን ኣብ ሓደ ሃዋህው ተዋሲቦም ይርከቡ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Lion King ኣደራሽ ምርኢት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Lion King ኣደራሽ ምርኢት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Lion King ኣደራሽ ምርኢት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Lion King International Headquarters exhibition hall is located in the Foshan Ceramics Headquarters Base. Based on the precise positioning of Lion King International's oem model, the designers take the future and industrial age as the main purpose to shape the interesting space of its mechanical aesthetics, create an exhibition hall environment, integrate the flow strategy of new retail, and intend to break the single business boundary to redefine the concept of the "future factory".
Dimensions & Packaging: The product is interior wall tiles (size): 400*1200*9mm
Tags: Traditional Pioneer, Brand, Product, Service, Manufacturing
Production Technology: The Lion King project is mainly positioned for OEM processing. The designers design with the future intelligent automated factory as the carrier. The main materials are based on the sense of technology, mainly stainless steel, metallic paint, glass and aluminum veneer.
Design Challenge: The Lion King project is headquartered in Jinbo, Shandong. The concept is relatively traditional. How to persuade customers to break the single boundary from traditional concepts to redefine the concept of "Future Factory".
Research: The designer shape the interesting space of its mechanical aesthetics with the future and industrial age as the main purpose, create an exhibition hall environment, integrate the traffic strategy of new retail, and intend to break the single business format boundary, so as to redefine the concept of 'Future Factory' and promote the new generation of consumers The author interprets the spirit of exploration and the new concept of creation in the core of the Lion King international brand.
Inspiration: Sensitivity allows people to quickly adjust their views in the experience, and no longer look at everything with their inherent thinking. From handmade pottery to industrialized production, the building pottery industry has experienced revolutions. With the rise of the new experience economy, experience-driven consumption has become a common consensus. From the past to the present, standardization and industrialization are the keys to the production of benchmark products.
Project Duration: The project started in April 2020 in Torino and finished in August 2020 in Rimini, and was exhibited in Salone del Mobile in April 2020.
Operation Flow: Design communication, concept proposal, design strategy, scheme refinement, construction drawing refinement, site tracking, project presentation.
Image Credits: Photo: Huimin Lin & Lieping Tang, 2021