Tongming Vision Correction ሎጎ by Kuaiyu Tang

Tongming Vision Correction ሎጎ by Kuaiyu Tang is a highly esteemed winner of the very prestigious 2023 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ብሩርግራፊክ· 2023

Tongming Vision Correction ሎጎ

by Kuaiyu Tang

Client: Shanghai Tongming Vision Correction Center

ናይ ብሩር ሽልማት A' Design Award Winner in ግራፊክ Category

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Verified Award Winner

Verify Award Status for #144198

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Tongming Vision Correction ሎጎ

ቶንግሚንግ ቪዥን ኮረክሽን ንመንእሰያትን ቆልዑን ዝኸውን ማእከል ምእራም ራእይ ዝተፈጥረ ሎጎ እዩ። እቲ ስም ቶንግሚንግ ብሌን ዓይንን ብሩህን ማለት ስለዝኾነ፡ ብሌን ዓይኒ ከም ቀንዲ ኣካል ዲዛይን ተጠቒሙ ኣሎ። ሰለስተ ብሌናት ዓይኒ ብዝተፈላለየ ደረጃ ንጹርነት ኣብ ተኸታታሊ ስርዓት ተሰሪዖም ካብ ድብዝዝ ናብ ንጹር ዝኸይድ መስርሕ ምእራም የርእዩ። እቲ ሎጎ ኣብ ቢዝነስ ካርድታት፡ መጻሕፍቲ መዘኻኸርን ፖስተራትን ተተግቢሩ ኣሎ። እቶም ቢዝነስ ካርድታትን እቲ ተራ ስብስብን ኣብ ፍሉይ ወረቐት ዝተሓትሙ ኮይኖም፡ እቶም ፖስተራት ግን ናይ ደገ ናይ ፎቶግራፍ ኣቕሑ ይጥቀሙ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Tongming Vision Correction ሎጎ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Tongming Vision Correction ሎጎ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Tongming Vision Correction ሎጎ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Dimensions & Packaging: Size of business card, width 90mm x height 55mm, size of note, width 210mm x height 285mm, etc
Tags: Logo design, business card design, memo design, poster design, website design, etc
Production Technology: The business card and the casual set are special paper, and the poster uses outdoor photo materials.
Design Challenge: To develop a project, the enterprise name is very important and needs to be more relevant to the industry. Generally speaking, it is very difficult to challenge the enterprise name and industry. The design should be internationalized according to the form and style as much as possible to capture the symbols in the industry,
Research: The center relies on the latest ophthalmic technology of Tongren Hospital, according to the principle of "three linkage" of binocular vision, uses pure physical training methods, and does not inject, take medicine, or touch the eyes. It is safe and risk-free. It is specialized in correcting myopia, hyperopia, amblyopia, astigmatism, and squint of young people. The technology is advanced and the effect is remarkable.
Inspiration: Tongming Vision Correction Center is a national chain organization specialized in correcting the vision of young people and children.
The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
Project Duration: The longest time of the project is spent on the logo. The purpose is very clear. A good image system is required. First, a good logo is needed. Then, the development of graphics is assisted. Then, some evolution and plasticity are done. The whole time can be completed in half a month.
Operation Flow: The project took half a month to complete.
Team Members: Kuaiyu Tang