A Inc ትካላዊ መንነት by Yu Morisawa is a highly esteemed winner of the very prestigious 2023 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ሓጺንግራፊክ· 2023

A Inc ትካላዊ መንነት

by Yu Morisawa

Client: A Inc

ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category

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Colors

The Design

About A Inc ትካላዊ መንነት

A Inc ኣብ ቶክዮ ዝመደበሩ ትካል ንምውካል ዝተሰርሐ ትካላዊ መንነት ፕሮግራም እዩ። እዚ መንነት እዚ ብሓደ፡ ካብ ዝተሓብረ ቀለማት ዝቖመት ፊደል A ዝተሃንጸ እዩ። እቶም መስመራት ንሓይልን ተኽእሎን ነፍሲ ወከፍ ምስቲ ትካል ዝተሓሓዝ ሰብ ይውክሉ። እቲ ብተደራራቢ መልክዑ ዝቐርብ መስመራት፡ እቲ ትካል ብዝተፈላለየ ምርጫታት ኣቢሉ ከመይ ጌሩ ቅርጺ ከምዝሕዝ የርኢ። እዚ መንነት እዚ ኣብ ናይ ስራሕ ካርድታትን ኤንቨሎፕታትን ዝትግበር ኮይኑ፡ ነፍሲ ወከፍ ሰብ ድሌቱ ዝኾነ ቀለም ክመርጽ ይኽእል። ናይ ኤንቨሎፕ ቀለማት ምስቶም ተቐበልቲ ክሳነ ይኽእል እዩ። እቲ ሎጎ ነቶም ሓያላት ቀለማት ልሙዓት ንምግባሮም ተሓቢኡ (ኤምቦስድ) ተሰሪሑ ኣሎ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

A Inc ትካላዊ መንነት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። A Inc ትካላዊ መንነት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። A Inc ትካላዊ መንነት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I handled the corporate design for A Inc.
The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals.
Dimensions & Packaging: Business card
Width91mm, Height55mm

Envelope
Width235mm, Height120mm
Tags: limitless energy, potential, a range of colors, stripes, diversity
Production Technology: In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
Design Challenge: Design a single letter A as a logo.
Research: I try to keep things simple, clear, and emotional.
Also, we design the meaning of the corporate.
Inspiration: Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like.

The meanings invested in the logo are

1.Stripes signify the energy and potential of everyone involved with A Inc.
2. The A is an accumulation of multiple stripes.
3. A Inc takes shape through the power of its diversity of preferences.
Project Duration: Completed in Tokyo in 2020. Since then, we have continued to refine it.
Operation Flow: Understanding of identity
Company motivation
Visualization of company image
recruiting
Image Credits: Photographer / Ryo Yasumoto