Chinese Style Coffee ናይ ቡን መሸፈኒ ስእላዊ ምስሊ by Weina Xiao

Chinese Style Coffee ናይ ቡን መሸፈኒ ስእላዊ ምስሊ by Weina Xiao is a highly esteemed winner of the very prestigious 2023 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ወርቂግራፊክ· 2023

Chinese Style Coffee ናይ ቡን መሸፈኒ ስእላዊ ምስሊ

by Weina Xiao

Client: Manta Ray Coffee Roasters

ናይ ወርቂ ሽልማት A' Design Award Winner in ግራፊክ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Style Coffee ናይ ቡን መሸፈኒ ስእላዊ ምስሊ

ቻይናዊ ቅዲ ቡን ንሓደ ናይ ፍረ ቡን ብራንድ እተፈጥረን ኣብ መሸፈኒን ፖስተራትን እተተግበረን ተኸታታሊ ስእላዊ ምስልታት እዩ። እዞም ስእላዊ ምስልታት ባህሊ ቡን ምስ ባህላዊ ባህሊ ቻይና የወሃህዱ። ገጸ-ባህርያት ካብ ፔኪንግ ኦፔራን ቻይናውያን ሰይፈኛታትን ነቶም ልሙዳት ምስልታት ናይ ቡን ምልክታ ይትክኡ። እቶም ኣቀማምጣታት ካብ ምርኢት ፔኪንግ ኦፔራ ዝመጹ ኮይኖም ንምልክት ምልዓል ጽዋእ ቡን የዘኻኽሩ። ነፍሲ ወከፍ ስእላዊ ምስሊ ብቅዲ ርሳስ ብመተግበሪ Procreate እተሳእለ ኮይኑ፡ እዚ ድማ ብኢድ እተሰርሐ ስምዒትን ረቂቕ ዝርዝርን ይሕሉ። ዓቐን ነፍሲ ወከፍ ስእላዊ ምስሊ 21 ብ 29.7 ሰንቲሜተር እዩ።

The Recognition

About the ናይ ወርቂ ሽልማት A' Design Award

Chinese Style Coffee ናይ ቡን መሸፈኒ ስእላዊ ምስሊ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Chinese Style Coffee ናይ ቡን መሸፈኒ ስእላዊ ምስሊ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Chinese Style Coffee ናይ ቡን መሸፈኒ ስእላዊ ምስሊ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The illustrations contain elements of traditional Chinese culture. It shows the characters in Peking Opera, Chinese swordsmen and so on.
Dimensions & Packaging: Illustration size:21cmx29.7cm,300pdi
Tags: China, Coffee, PekingOpera, PencilDrawing, ChineseCulture, ChineseStyle
Production Technology: Illustrations in this series are drawn by Procreate software. Good detail and tactility are maintained.
Design Challenge: The difficulty of this project lies in the combination of Chinese and Western cultures. Keep the interest and the relevance of things, the depiction of the details of the picture, and the visual effects used in the packaging of the poster.
Research: In order to combine Chinese culture with coffee, I chose Peking Opera characters instead of the protagonists in the advertisement. Their movements are the special movements in Peking Opera performances. People can find familiar coffee in the illustrations, and at the same time, it can also make coffee lovers in the world interested in traditional Chinese culture.
Inspiration: This is an illustration for a Chinese-owned coffee bean brand. The design is inspired by traditional Chinese culture. The movements of the characters in the Peking Opera characters are very interesting, similar to the movements of people picking up a coffee cup. The style of pencil drawing can give people a handmade feel. It is an interesting attempt to combine coffee elements with traditional Chinese elements.
Project Duration: The project started in China in October 2020 and was completed in China in January 2021.
Operation Flow: The key to this design is the ingenious combination of Chinese and Western cultures. Add elemental features with identification and memory points. Keeping the details detailed while generating interest.
Team Members: Weina Xiao
Image Credits: Image#1:illustration Weina Xiao，2021
Image#2:illustration Weina Xiao，2021
Image#3:illustration Weina Xiao，2021
Image#4:illustration Weina Xiao，2021
Image#5:illustration Weina Xiao，2021