Old Town of Lijiang ተኸታታሊ ስእላዊ መግለጺ by Ju Jijing is a highly esteemed winner of the very prestigious 2023 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ብሩርግራፊክ· 2023
Old Town of Lijiang ተኸታታሊ ስእላዊ መግለጺ
by Ju Jijing
Client: Northeastern University of China
ናይ ብሩር ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #148128The Design
About Old Town of Lijiang ተኸታታሊ ስእላዊ መግለጺ
ናይ ሊጅያንግ ጥንታዊት ከተማ፡ ባህሊ ናይ ሓንቲ ኣብ ቻይና እትርከብ ጥንታዊት ከተማ ንምቕራብን ንምሕላውን ዝተፈጥረ ተኸታታሊ ስእላዊ መግለጺ እዩ። እዞም ስእልታት ኣብ ሃገራዊ ቅዲ ዝተመስረቱ ባህላዊ ውርሻዊ ረቛሒታት፡ ናይቲ ከባቢ ትርኢታትን ብደረጃታት ዝተሰርዑ ሕብርታትን የርእዩ። ነፍሲ ወከፍ ስእሊ ብቬክተር ናይ ዲዛይን ሶፍትዌር ብ800 ብ800 ሚሊሜተር ዝተሳእለ ኮይኑ፡ ብልዑል ጽሬት ዘለዎ ናይ ሕትመት ቴክኖሎጂ ተባዚሑ እዩ። እዚ ተኸታታሊ ስራሕ ንዘመናዊ ጣዕሚ ዝሰማማዕ ስእላዊ ቋንቋ ተጠቒሙ ተፈጥሮኣውን ሰብኣውን ውርሻ ናይ ሊጅያንግ የካፍል። ዕላምኡ ድማ ብዛዕባ ባህላዊ ናይ ዓዲ ባህልን ሓለዋኡን ህዝባዊ ንቕሓት ምዕባይ እዩ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Old Town of Lijiang ተኸታታሊ ስእላዊ መግለጺ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Old Town of Lijiang ተኸታታሊ ስእላዊ መግለጺ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Old Town of Lijiang ተኸታታሊ ስእላዊ መግለጺ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
- Dimensions & Packaging
- Illustration:800mm(H)x800mm(W),150dpi, RGB.
- Tags
- Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
- Production Technology
- The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
- Design Challenge
- The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
- Research
- Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
- Inspiration
- Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
- Project Duration
- The project started in September 2022 and finished in January 2023 in China
- Operation Flow
- Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
- Team Members
- Designer:Ju Jijing，Art Director: Huo Kai
- Image Credits
- Ju Jijing, 2022
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