Red Wave መእተዊ by Maiko Mochizuki and Rei Nishitani

Red Wave መእተዊ by Maiko Mochizuki and Rei Nishitani is a highly esteemed winner of the very prestigious 2023 ናይ ወርቂ ሽልማት A' Design Award in ንድፊ ኣርክቴክቸር ናይ ንግዲ ምርኢት፣ ውሽጣውን ኤግዚቢትን Competition Category.

ወርቂናይ ንግዲ ምርኢት· 2023

Red Wave መእተዊ

by Maiko Mochizuki and Rei Nishitani

Client: Murayama Inc

ናይ ወርቂ ሽልማት A' Design Award Winner in ናይ ንግዲ ምርኢት Category

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Colors

The Design

About Red Wave መእተዊ

ቀይሕ ማዕበል ንዓለምለኻዊ ዝርኢት ስነ-ጥበብ ግራፊክስ 2022 ከም መእተዊ ቅርጺ ተተኪሉ። እዚ ብቴክኖሎጂ ዝተኻእለ ሃብታም ቀይሕ ሕብርን ብኣቱ ዝምልከት ምንቅስቓስ ልብን የመልክት። እቲ ጸዓታዊ ቀይሕ ሕብርን ተፈሳሲ ቅርጽን፡ ብኮቪድ ዝተፈጥረ ቆጽሊ ኩነታት ከይፈርሆ፡ ንጡፍ ንግዳዊ ምድራኻትን ሕማሰ ዘለዎ ዝርኢትን ዘመልክት እዩ። ቀይሕ ማዕበል እውን ኣብ ውሽጢ እቲ ቦታ ንፍሉይ ዝርኢት ከባቢ፡ መምርሒ ምልክታት፡ ናይ ኦንላይን ትሕዝቶታትን ካልእን ከም ዲዛይን ኣረኣእያ ተጠቒሙ፡ ናይ ብጻሕቲ ብምንቅስቓስ ዝፍጠር ጭንቀት ንምንካይ ስምዒት ሓድነት ሂቡዎ።

The Recognition

About the ናይ ወርቂ ሽልማት A' Design Award

Red Wave መእተዊ ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Red Wave መእተዊ ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Red Wave መእተዊ ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Red Wave was installed as the entrance structure for International Graphic Arts Show 2022, a comprehensive international exhibition for the printing and related industries. The design combines the beauty of an artwork with the functionality of an entrance gate. The energetic red color and fluid form symbolize the exhibition, which is full of enthusiasm with active business negotiations, not fearing the stagnant conditions caused by the Covid.
Dimensions & Packaging: Width 27700mm x Depth 8440mm x Height 4000mm
Tags: Entrance, Gate, Registration, Exhibition, Printing industry, Red, Wave
Production Technology: We used a wrinkle-free fabric for striped molding which allows the graphic design to show through on both sides even printed on one side. The red colors are all slightly different and the lighting effects provide further color variation and movement. For the foundation of the molding, we used leased system products. The fabric served not only as decoration but also as a fixation for the foundation, minimizing the number of columns. This combines beauty with reduced environmental impact.
Design Challenge: The biggest challenge was how to define the presence of this entrance. What we imagined from the exhibition theme, "Venture into the innovation!" was that IGAS, where people's adventurous spirit intersects, is like an ocean, where visitors pass through great waves. Finally, through repeated trial and error in design, the dynamic and organically beautiful entrance design was produced by its combination of straight and curved lines.
Research: We researched and examined the design of the International Graphic Arts Show 2022 to preserve its brand. The annual entrance to the exhibition has a unique air about it, somehow unchanging despite its changing form. We focused our research on creating a continuous structure like the architecture of the Tokyo Big Sight: the venue of this event, and on integrating the conflicting shapes of straight and curved lines into a single form.
Inspiration: IGAS is a showcase of the rich colors created by advanced printing technology, and we felt that we should visualize this beautiful and functional aspect of it. "Red Wave" means the "rich red" made possible by technology and the "movement of our heart" that is moved by it. In the simple form of a series of straight lines, the entrance gate functionally expresses that it is a gateway to emotion by using a precise gradation of colors to create the brightest red in the center of the passageway.
Project Duration: Installed at Tokyo Big Sight for 5 days from November 24 to November 28, 2022
Operation Flow: Red Wave had a special presence because it was installed on the main street of Tokyo Big Sight, the venue for this show. Red Wave was used not only as the name of the entrance, but also as a design concept for the special exhibition area, guidance signs, online contents, etc. within the venue, giving it a sense of unity. This reduces visitors' stress of moving around.
Team Members: Maiko Mochizuki
Rei Nishitani
Image Credits: Image #1: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #2: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #3: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #4: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #5: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.