Mei Tao Wan ናይ ትካል መንነት by Chen Zilong is a highly esteemed winner of the very prestigious 2023 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ነሓስግራፊክ· 2023

Mei Tao Wan ናይ ትካል መንነት

by Chen Zilong

Client: Communication University of Zhejiang

ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category

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The Design

About Mei Tao Wan ናይ ትካል መንነት

ማይ ታኦ ዋን ንሓደ ባህላውን ፈጠራውን ኢንዳስትሪ ፓርክ ኣብ ፎሻን፣ ግዋንዶንግ ግዝኣት ዝተሰርሐ ናይ ትካል መንነት እዩ። እቲ ሎጎ ኣብ እታ ፊደል M፣ መጀመርታ ናይታ ቃል "ውበት" ዝብል ቃል፣ ከምኡውን ኣብቲ ብደረጃታት ዝቖመ ህንጻ እቲ ፓርክ ዝተመስረተ እዩ። እቲ ነዊሕ ቅርጺ ነቶም ናይ ከባቢ ፈሓር ኢንዳስትሪ ቺንዳ ጭስ ማዕጾታት የዘኻኽር። እቲ ናይ ገዛ ቅርጺ ንሓደ ክፉትን ኣህጉራውን ናይ ስነ-ጥበብ ቦታ ይውክል። እቲ ዝተደራረበ ቅርጺ ናብቲ ኣኼባ ክእለት ዝምልከት እዩ። እቲ መንነት ኣብ ናይ ንግዲ ካርድታት፣ ናይ ጨርቂ ቦርሳታት፣ ከምኡውን ፖስተራት ተተግቢሩ፣ ብኮምፒተር ተዳልዩ ንጥቕሚ ተሓቲሙ ኣሎ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Mei Tao Wan ናይ ትካል መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Mei Tao Wan ናይ ትካል መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Mei Tao Wan ናይ ትካል መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is located in Foshan City, Guangdong Province, with a total planning area of 2 square kilometers. It has a ceramic industry heritage museum, an art gallery, a pottery school education and research base, a cultural and art platform, and an international studio. National Cultural Industry Demonstration Park.
Dimensions & Packaging: Business card: 90mm×2mm×54mm ；
Cloth bag: 380mm×100mm×320mm ；
Poster: 800mm×80mm.
Tags: Brand design, Fo Shan Culture, Shi Wan, Logo Design
Production Technology: It is designed and produced by computer and printed by the enterprise.
Design Challenge: It is the birthplace of Fo Shan culture with a history of more than 200 years of ceramics and sculpture industry. On-the-spot exploration in Fo Shan area found that the historical relics are not completely preserved, and the representative buildings are surrounded by modern houses. Through research and data search, and this architectural structure is integrated into the logo design.
Research: Mei Taowan is an international cultural and creative industry cluster area and a key project of Fo Shan City. Centering on the initial letter M of the word "beauty", combined with the progressive architectural features of Mei Tao Wan, The chimney that integrates the ceramic industry means that the development of Mei Tao Wan is getting higher and better, and the overall refined structure of the house symbolizes that it is a diversified and three-dimensional art space, a window facing the world, relying on the radiation of Fo Shan All over the world, the overlapping design reflects the gathering of talents. In the future, Mei Tao Wan will attract more talents and artists, and move forward step by step.
Inspiration: They wanted to establish a new visual identity, combining the architectural features of Mei Tao Wan Creative Park. Use the house as the central element. The elongated shape is characteristic of ceramic chimneys, and the house symbolizes “M”, implying an international and inclusive art space.
Project Duration: The project will start in Foshan City, Guangdong Province in April 2022 and end in Foshan City, Guangdong Province in November 2022.
Operation Flow: The designer visited the local ancient buildings. After investigation, the Foshan ceramic factory building is the birthplace of history and culture, so it is the main core element symbol, and people have the strongest recognition and emotion for the ceramic factory building. Incorporate a stepped house into your logo design.
Image Credits: Image #1:Zilong Chen
Image #2:Chao Yang
Image #3:Zilong Chen
Image #4:Chao Yang