Animated Koopmans Logo መንነት ትካል by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ብሩርግራፊክ· 2023
Animated Koopmans Logo መንነት ትካል
Client: Rebrandt
ናይ ብሩር ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #149078The Design
About Animated Koopmans Logo መንነት ትካል
ኩፕማንስ ንሬብራንት ስፋሕ ናይቲ ዓይነታት ብንጹር መገዲ ክገልጽ ሓተቶ። እቲ ቃል "ቤት ማተሚ" ንሕጂ እንታይ ከም ዝገብሩ ኣይውክልን። ስለዚ እዚ ሓድሽ መንነት ብውብያዊ መልክዕ ዝስሕብ ቋንቋ ዲዛይን ጥራይ ዘይኮነስ፡ ንሰፊሕ ዓይነት ፍርያት ክህቡ ዝኽእሉ ዘመሓላልፍ ስትራተጂያዊ መሳርሒ ግብይቲ እዩ። ሩድ ዊንደር፡ መራሒ ዲዛይን ናይ ሬብራንት፡ እቲ ተንቀሳቓሲ ኣረኣእያ ስራሕ ናይቲ ትካል ኣብቲ ዲዛይናት ክንጸባረቕ ደለየ። እቲ ምንቅስቓስ ምስቲ ናይ ትካል ማተሚ እተገምተ ምዕሩይነት ይተናጸር፡ ልክዕ እቲ ስፋሕ ክጽንዓዕ ነይሩ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Animated Koopmans Logo መንነት ትካል ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Animated Koopmans Logo መንነት ትካል ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Animated Koopmans Logo መንነት ትካል ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.
The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations. - Tags
- Typographic, animated logo, logo system
- Design Challenge
- The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
- Research
- Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
- Inspiration
- The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
- Project Duration
- From concept to realisation approximately 3 months.
- Operation Flow
- Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
- Patents
- Ruud Winder - Rebrandt 2022
- Team Members
- Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation - Image Credits
- Ruud Winder - Rebrandt 2022
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