ዲዛይን Evoluwe ናይ ብራንድ መንነት ብ Jonathan Andrade ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2023 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርግራፊክ· 2023

Evoluwe ናይ ብራንድ መንነት

ብ Jonathan Andrade

ዓሚል: Evoluwe

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ንቁጽሪ #149212 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Evoluwe ናይ ብራንድ መንነት

ኤቮሉወ (Evoluwe) ንሓደ ናይ ኣገልግሎት ዓማዊል ኣማኻሪ ትካል ዝተፈጥረ ናይ ብራንድ መንነት እዩ። እቲ መንነት ንሓባራውን ቀጻልን ምዕባለ ንምግላጽ ናይ E ን W ን መጀመርታ ፊደላት ይጥቀም። እቲ ምልክት ካብ ሰለስተ ጂኦመትሪያዊ ቅርጽታት ዝተሃንጸ ኮይኑ፡ ንሰለስተ ደረጃታት ናይቲ ኣማኻሪ መስርሕ ይውክል። ሓደ ርብዒት (ስኩዌር) ድሌታት ዓማዊል ዝርድኣሉ እዋን ይውክል። እቲ ካልኣይ ቅርጺ ሓደ ኩርናዕ ዝተኸበበ ኮይኑ፡ መጀመርታ ናይቲ ለውጢ የመልክት። እቲ ሳልሳይ ቅርጺ ክልተ ዝተኸበቡ ኩርናዓት ዘለዎ ኮይኑ፡ ነቲ ዝተዛዘመ ምዕባለ የርኢ። ወርቃዊ ተመጣጣኒ (Golden Ratio) ነቲ ህንጸት መሪሑ፡ ነቲ መንነት ኣብ ዲጂታላውን ሕትመታውን ማተርያላት ወጥናዊ ኮይኑ ክቕጽል ገይሩዎ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Evoluwe ናይ ብራንድ መንነት ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Evoluwe ናይ ብራንድ መንነት ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Evoluwe ናይ ብራንድ መንነት ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The Evoluwe branding project was created for a customer service consulting firm, but what sets it apart is that it was developed from inception to completion with active participation from both the company's owner and its clients. This means that the project carries the company's brand purpose and essence right from its initial stages, which turns even more special.
ዓቐንን ማዕሸግን: Width 5 mm x Depth 87 mm x Height 150 mm

The packaging's hexagonal shape was inspired by the logo's geometric design concept. The symbol's creation influenced the package's shape. The printed material features a soft touch matte lamination finish, with 300g matte coated paper.
መለለዪታት: Experience, Improve, Transformation, Evolution, Evolve, Elevate, Elevate, We Evolve, We Evolve Together, Evolve Together
ናይ ምፍራይ ቴክኖሎጂ: To ensure the new brand name aligned with the target audience's expectations, I conducted a survey among the founder's primary clients. Data collection was a crucial step in the validation process. The brand creation process followed the golden ratio methodology, which ensured consistency across digital and physical materials while enhancing the brand's visibility and integrity.
ናይ ዲዛይን ብድሆ: The hardest part was creating the naming. In the process there were some difficulties with other naming options. However, everything was overcome with naming research and collaboration on the project with the owner and her clients. In the end, having a solid name that represented the company in its essence, made my inspiration flow.
ምርምር: The company aims to establish itself as a provider of innovative and reliable customer service solutions. The survey aims to gather feedback on the name, including its appeal, memorability, and associations with the brand's mission and values.
To achieve this goal, we conducted an online survey among a sample of 20 individuals. The results showed that the name "Evoluwe" is generally well-received by the participants.
76% of the participants found the name appealing, while 80% of the participants found the name memorable.
The survey results provided valuable insights into the perceptions and associations that the name "Evoluwe" elicits. The most common associations with the name were innovation, growth, and evolution, which align with the brand's mission and values.
ምንጪ ሓሳብ: To convey the idea of continuous and collaborative evolution, the symbol design for the consulting firm utilized the company's initials "E" and "W" in a distinctive manner, along with three essential moments that define their consulting process.

The letter "E" signifies evolution, denoting growth, transformation, and development. The inclusion of the word "we" underscores a shared evolution, one in which progress is made together.
ናይ ፕሮጀክት ግዜ: The project started in December 2021 in Brazil and finished in April 2022 in Brazil.
ናይ ስርሒት ፍሰት: The brand essence portrays an entrepreneurial woman in the consulting industry, a field lacking a passionate professional company in the founder's locality. Evoluwe aims to simplify the process while sparking the curiosity of local businessmen and women about agile methodologies and co-creation. Clients are involved in decision-making and creative processes from the initial contact, becoming key collaborators in their business's evolution.