Allowonce ሞባይል ኤፕ ኮንሰፕት by Hyunah Oh is a highly esteemed winner of the very prestigious 2023 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ሞባይል ቴክኖሎጂ፣ ኣፕሊኬሽንን ሶፍትዌርን Competition Category.

ሓጺንሞባይል· 2023

Allowonce ሞባይል ኤፕ ኮንሰፕት

by Hyunah Oh

Client: OHEL Studio

ናይ ሓጺን ሽልማት A' Design Award Winner in ሞባይል Category

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The Design

About Allowonce ሞባይል ኤፕ ኮንሰፕት

ኣሎዋንስ ንመንእሰያት ዓበይቲ ወጻኢታቶም ብሓንቲ ንክመሓድሩ፣ ንክውጥኑን ንክድረኹን ዝሕግዝ፣ ወርሓዊ ቨርቹዋል ተደጋጊፊ ካርድ ብምውጻእ ዝተዳለወ ሞባይል ኤፕሊኬሽን ሓሳብ እዩ። ተጠቀምቲ ኣብ ኣሎዋንስ ካርዶም ገንዘብ ብምውጻእ፣ ወጻኢታቶም ናብቲ ዝደልይዎ ወርሓዊ በጀት ብቐሊሉ ክድረኹን ድሕሪ ክፍሊት ምግባር ብቐጥታ መለለዪ ብምትሓዝ ወጻኢታቶም ብዝያዳ ብኣድማዕነት ክመዝግቡን/ክከታተሉን ይኽእሉ። በጀት ምውጣን፣ ምድላውን ወጻኢታት ምክትታልን ዝኣመሰሉ ኩሎም ኣብ መስርሕ ኣሎዋንስ ካርድ ምውጻእ ዝተዋሃሃዱ ስለዝኾኑ፣ ተጠቀምቲ ገንዘባዊ ጉዳያቶም ንምምሕዳር ብዙሓት ኤፕሊኬሽናት ከውርዱ የድልዮምን።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Allowonce ሞባይል ኤፕ ኮንሰፕት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Allowonce ሞባይል ኤፕ ኮንሰፕት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Allowonce ሞባይል ኤፕ ኮንሰፕት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This app concept was designed to help young adults manage, plan, and limit spending in one go, on a virtual allowance card. By using this Allowonce card, users can easily limit and track their spending.
Dimensions & Packaging: Mobile app concept intended for iOS devices.
(screen size : 390 x 844 px, optimized for iPhone 13 Pro)
Tags: Finance, credit card, banking, mobile, saving, spending, budgeting, young
Production Technology: Prototyping - Figma / Mock-ups - Adobe Photoshop / User research & testing - Slack, Zoom, Google Forms
Design Challenge: The most challenging part was to come up with the right solution idea that incorporates various user pain points identified during the user interview process. Users had different issues : some pointed to budgeting, while others mentioned difficulties of recording spending, and still other users complained about the inaccurate, untimely statements. I had to come up with a solution that encompasses and balances all those needs in one seamless flow, and that was the most challenging part of this project.
Research: < User interviews >
Objective : uncover user pain points in using existing market solutions
Methodology : Zoom call, 1 hour each, 5 users within age 18-35
Results : Key pain points were identified
< Usability testing >
Objective : test usability & validity of solution
Methodology : Slack huddle, 20 min each, 2 rounds with 10 users within age 18-35
Results : validity of solution was confirmed, task flow was extended.
< A/B testing >
Objective : quickly test user preference of certain screens
Methodology : Google Forms, 8 users within age 18-35
Results : 3 screens were redesigned
Inspiration: The idea of Allowonce came from user interviews. Allowonce is essentially a creative mashup of the different types of apps that users mentioned that they were using. Allowonce provides automated budgeting and spending tracking by combining the usability of credit cards, the interactivity of mobile apps, and active communication, an all-in-one virtual allowance card that eliminates the need to juggle between budgeting and banking apps.
Project Duration: This app concept started in May and was finished in August 2022, as a capstone project for BrainStation's UX Design Bootcamp. Even after the project was finished, user testing and iterations continued.
Operation Flow: The main flow shows all core functionalities of the app concept, which include budgeting, spending, and tracking : how a user might put in their income, expenses and financial goal(s) to (1) obtain automatically calculated budget, (2) issue an AllowOnce card for the month, (3) spend money from the card, and (4) record their spending.
Image Credits: N/A