Home ፖስተር by Tao Ran is a highly esteemed winner of the very prestigious 2023 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ነሓስግራፊክ· 2023

Home ፖስተር

by Tao Ran

Client: Shenzhen Yixin Visual Brand Planning Consulting Co., Ltd

ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Home ፖስተር

እዚ ፖስተር ቀሊል ጸሊምን ጻዕዳን ስእላዊ ምስላዊ ቋንቋን ሳሕቓዊ ኣቕራብያ ቅዳሕን ተጠቒሙ ንተዓዘብቲ ህያው ምስላዊ ተመኩሮ የቕርብ። ብመንገዲ ናይ ኣዕዋፍ ዕፁ ምህናጻጽ፡ ንዕፁ ምህናጻጽ ዝኸውን ቁንጣሮ ቁሳቕሳት ክረኽቡ ኣይከኣሉን። ኣብ ክንድኡ ፕላስቲክ ሕንጻጽ ከም ናይ ዕፁ ቁሳቕሳት ተጠቒሞም፡ እዚ ድማ ነቲ ከቢድ ናይ ከባቢ ጉድኣት የንጸባርቕ። እዚ ተዓዘብቲ ብዛዕባ እቲ ናይ ከባቢ ዝኸፍአ ኩነት ክሓስቡ፡ ከምኡውን ሰባት ንከባቢን ኣግራብን ብዝያዳ ክሕልዉ ኣትኲር ክህቡ ዝጽውዕ እዩ።

The Recognition

About the ናይ ነሓስ ሽልማት A' Design Award

Home ፖስተር ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Home ፖስተር ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Home ፖስተር ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The poster uses the simple black and white graphic visual language and humorous presentation form to give the audience a vivid visual experience. Through the nesting of birds, no branch material can be found for nesting. Instead, plastic straws are used as nesting materials, reflecting the serious environmental damage. It is hoped that the audience can think about the deterioration of the environment, and also call on people to pay more attention to protecting the environment and forests.
Dimensions & Packaging: 700*1000mm
Tags: poster、Environment、ecology、birds
Production Technology: Will print on the textured paper that gives the prints the touch feeling.
Design Challenge: How to use the simple black and white graphic language to describe the environmental problems facing mankind.
Research: Use the simple black and white graphic visual language, combined with the humorous expression form that is easy for people to accept and understand, to achieve the visual experience for the audience and arouse the thinking of environmental protection.
Inspiration: One day, I accidentally saw a bird holding a plastic straw in its mouth, which is a strong contrast to the bird holding a branch in its mouth to build a nest in my memory. Because of such a touch, I created this public welfare poster.
Project Duration: Poster design started in June 2022 and completed in September 2022.
Operation Flow: Although it is a poster for domestic events, it has been introduced all over the world and has a strong presence through the participation exhibitions of many international competitions.