Lay's x Stranger Things ናይ መግቢ ጥርንፋፍ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 ናይ ነሓስ ሽልማት A' Design Award in ውሱን ሕታምን ብዕማም ዝተሰርሐ ንድፊን Competition Category.
ነሓስውሱን ሕታም· 2023
Lay's x Stranger Things ናይ መግቢ ጥርንፋፍ
by PepsiCo Design and Innovation
ናይ ነሓስ ሽልማት A' Design Award Winner in ውሱን ሕታም Category
Verified Award Winner
Verify Award Status for #149733The Design
About Lay's x Stranger Things ናይ መግቢ ጥርንፋፍ
ላይስ x ስትረንጀር ቲንግስ ብዉሱን ቁጽሪ ዝተሰርሐ ናይ መግቢ ጥርንፋፍ ዲዛይን ኮይኑ፡ ንፖታቶ ቺፕስ ፍርያት ዝተዳለወ እዩ። እቲ ጥርንፋፍ፡ ኣብ ክንዲ እቲ ልሙድ ብሩህ ብጫ ሕብሪ፡ ጸሊም መደረኽቲ ምስ ቀያሕ ማእከላዊ ክቢታት ካብ ናይ ላይስ ሎጎ ዝልጋግጽ ዝጥቀም እዩ። ካብቲ ተኸታታሊ ፊልም ዝተወስደ ፍጡር ብተኸፍተ መንጋጋኡ ተሰኢሉ ኣሎ፣ ሓፍሽታት ድማ ነቲ ጥርንፋፍ ዝሓዙ ዝመስሉ ኮይኖም ይረኣዩ። ኣብ ታሕቲ፡ ብመሰረት ናይቲ ትርኢት ኣገባብ፡ ሎጎ ናይ ስትረንጀር ቲንግስ ተገላቢጡ ተቐሚጡ ኣሎ። ነዲድ ዘለዎ ፍረ በርበረን ቺፕስን ድማ ነቲ ፍላሚን ሆት ጣዕሚ የመልክቱ። እዚ ጥርንፋፍ እዚ ኣብ ዝተመርጹ ድኳናት ኣብ ታይላንድ ተሸይጡ ነይሩ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Lay's x Stranger Things ናይ መግቢ ጥርንፋፍ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Lay's x Stranger Things ናይ መግቢ ጥርንፋፍ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Lay's x Stranger Things ናይ መግቢ ጥርንፋፍ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspiration
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
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