Zacapa Reserva Limitada 2019 ናይ ራም መዐሸጊ ዲዛይን by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 ናይ ወርቂ ሽልማት A' Design Award in ውሱን ሕታምን ብዕማም ዝተሰርሐ ንድፊን Competition Category.
ወርቂውሱን ሕታም· 2020
Zacapa Reserva Limitada 2019 ናይ ራም መዐሸጊ ዲዛይን
by Michelle Mak - forceMAJEURE Design
Client: Diageo
ናይ ወርቂ ሽልማት A' Design Award Winner in ውሱን ሕታም Category
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About Zacapa Reserva Limitada 2019 ናይ ራም መዐሸጊ ዲዛይን
ዛካፓ ረሰርቫ ሊሚታዳ 2019 ንዝኣረገ ራም ዝተዳለወ ውሱን ሕታም ናይ መዐሸጊ ዲዛይን እዩ። እቲ ብወርቃዊ ፎይል ዝተጻሕፈ ቡናዊ መለለዪ ጽሑፍ ምስቲ ኣምበርን ወርቃውን ሕብሪ ናይቲ ፈሳሲ ይሰማማዕ። እቲ ፍሉይ መለለዪ ናይ ፔታተ ቅናት፣ ብደቂ ኣንስትዮ ኢደ-ጥበበኛታት ጓቲማላ ንዚ ሕታም እዚ ብፍሉይ ሕብርታት ዝተኣልመ ናይ ሓሰር ቅናት፣ ኣብ ዙርያ እቲ ጥርሙዝ ይጥምጠም። እቲ ዲዛይን ናይቲ መትሓዚ ብመልክዓ ምድሪ ጓቲማላ ዝተደረኸ ሕብርታትን ጠባያት ላዕለዋይ ገጽን ይሓዋውስ። ኣብቲ መትሓዚ፣ እቲ ናይ ፔታተ ቅናትን እቲ መግለጺ ጣዕሚ ዝሓዘ ፍሉይ መለለዪ ቅናትን ብወርቃዊ ሕብርታት ቀሪቦም ኣለዉ።
The Recognition
About the ናይ ወርቂ ሽልማት A' Design Award
Zacapa Reserva Limitada 2019 ናይ ራም መዐሸጊ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Zacapa Reserva Limitada 2019 ናይ ራም መዐሸጊ ዲዛይን ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Zacapa Reserva Limitada 2019 ናይ ራም መዐሸጊ ዲዛይን ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Team Members
- Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director - Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
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