Ciroc White Grape Vodka ቀዳማይ ተግባር፡ ውሱን ሕታም ናይ መዐሸጊ ዲዛይን by Pierre Delebois - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 ናይ ብሩር ሽልማት A' Design Award in ውሱን ሕታምን ብዕማም ዝተሰርሐ ንድፊን Competition Category.
ብሩርውሱን ሕታም· 2020
Ciroc White Grape Vodka ቀዳማይ ተግባር፡ ውሱን ሕታም ናይ መዐሸጊ ዲዛይን
by Pierre Delebois - forceMAJEURE Design
Client: Diageo
ናይ ብሩር ሽልማት A' Design Award Winner in ውሱን ሕታም Category
Verified Award Winner
Verify Award Status for #99339The Design
About Ciroc White Grape Vodka ቀዳማይ ተግባር፡ ውሱን ሕታም ናይ መዐሸጊ ዲዛይን
ሲሮክ ዋይት ግረይፕ ንበዓል ወቕቲ ብዝኾነ ሓድሽ ጣዕሚ ንምልላይ ዝተፈጥረ ውሱን ሕታም ናይ ጥርሙዝ ዲዛይን እዩ። እቲ ናይ ትርኢት ስትራተጂ ካብ ሻምፓኝን ጻዕዳ ወይንን ኣብነት ይወስድ። እታ ጥርሙዝ ብዝተፈጥረ ብሕታዊ ሕብሪ ብልስሉስ ወርቃዊ ቃና ተዛዚማ ኣላ። እቲ ክላሲካዊ ሲሮክ ኦርብ ኣብ ላዕለዋይ ክፋል እታ ጥርሙዝ ብዝተመልመጸ ወርቃዊ ብረት ኮይኑ ይቕመጥ። ወርቃዊ ብርሃን ዘለዎ ናይ ደርሆ ዘማ ኣብ ታሕተዋይ ክፋል እታ ጥርሙዝ ይረአ። እቲ ቃና-ብ-ቃና ወርቃዊ ውጽኢት በዓላዊን ኣዝዩ ቅኑዕን እዩ። እታ 750 ሚሊ ሊትር ጥርሙዝ ከም ወቕታዊ ህያብ ዝተሓስበት እያ።
The Recognition
About the ናይ ብሩር ሽልማት A' Design Award
Ciroc White Grape Vodka ቀዳማይ ተግባር፡ ውሱን ሕታም ናይ መዐሸጊ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Ciroc White Grape Vodka ቀዳማይ ተግባር፡ ውሱን ሕታም ናይ መዐሸጊ ዲዛይን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Ciroc White Grape Vodka ቀዳማይ ተግባር፡ ውሱን ሕታም ናይ መዐሸጊ ዲዛይን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to create the visual strategy and package design for this holiday season’s flavor introduction of Cîroc White Grape as part of our ongoing work on the flavor platform.
Taking cues from champagne and white grapes, the luxurious soft-gold bottle shows off the classic Cîroc orb at the top of the bottle, and the rooster medallion at the bottom of the bottle—with a golden shine finish. The result is a beautifully crafted bottle that is perfect for celebrating the season with luxury. - Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #clearspirits, #vodka, #Ciroc, #holiday
- Production Technology
- forceMAJEURE's production team developed a custom gold color for this bottle, and re-envisioned Ciroc’s iconic “orb” in a metallized polished gold that pairs with the custom bottle color, to create a golden tone-on-tone effect that is celebratory, festive and elegant.
- Inspiration
- The forceMAJEURE team was inspired by the classic golds and silvers used in festive décor to create a beautiful giftable bottle that stands out from other holiday limited editions. We also took cues from champagne and white grapes to find the perfect, luxurious gold colors for the bottle and the signature rooster medaillion that adorns the bottom of the bottle.
- Team Members
- Pierre Delebois, Strategy and Creative Director
Grace Kao, Senior Designer
Linda Tseng, Production Director - Image Credits
- Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
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