Sparrow Branding ትካላዊ መንነት by Hiroshi Kurisaki is a highly esteemed winner of the very prestigious 2023 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ነሓስግራፊክ· 2023
Sparrow Branding ትካላዊ መንነት
Client: Hiroshi Kurisaki Design
ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #150366The Design
About Sparrow Branding ትካላዊ መንነት
ናይ ደብተር ጽሑፍ፦ ስፓሮው ብራንዲንግ ኣብ 2020 እተመስረተት፣ ኣብ ቶክዮ እትርከብ ናይ መወዓውዒ ፕሮዳክሽን ኩባንያ ዝተዳለወ ትካላዊ መንነት እዩ። እዚ መንነት እዚ ነቲ ሎጎ፣ እቶም ቀንዲ ራእያዊ ትሕዝቶታት፣ ከምኡውን ናይ ጽሕፈት ቤት ንብረታት ዝሽፍን እዩ። ምንጪ ስም እታ ኩባንያ ዝኾነት ወፍሪ (ድሙ-ዑፍ)፣ ከም ምልክታዊ ኦም ኮይኑ ምስ ኦም ጽንስቲ ተሓቢራ ትርአ። እቲ ሓሳብ ካብ ሓደ ተዘንቲ፣ ኦም ጽንስቲ ንወፍሪ ካብ ኩሉ ጉድኣት ዝከላኸለላ ታሪኽ እዩ ዝብገስ። ኣብ ክንዲ ናይ ኮምፒተር ግራፊክስ ምጥቃም፣ ናይ ሓቀኛ ኦም ጽንስቲ ጨንፈራት፣ ብሓደ ኪኢላ ጽርያት ዕንባባ እተሰርዑ፣ ከምኡውን ልክዕ ቅርጺ ዘለዎ ሞዴል ወፍሪ ተወሲዶም ፎቶ ተገይርሎም። ጠቕላላ ስምዒት እቲ ራእያዊ ትሕዝቶ ካብ ምሽሳይ ንላዕሊ ብርቱዕን ከበድትን እዩ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Sparrow Branding ትካላዊ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Sparrow Branding ትካላዊ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Sparrow Branding ትካላዊ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
- Dimensions & Packaging
- Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
- Tags
- Branding, Logo, Japan, Typography, Blue
- Production Technology
- In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
- Design Challenge
- By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
- Research
- Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
- Inspiration
- The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
- Project Duration
- The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
- Operation Flow
- Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
- Image Credits
- Photo By Bird And Insect Ltd.
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