Withered ቀንዲ ተግባር፦ ፖስተር by Jin Qin is a highly esteemed winner of the very prestigious 2023 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ሓጺንግራፊክ· 2023

Withered ቀንዲ ተግባር፦ ፖስተር

by Jin Qin

Client: Northeastern University of China

ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category

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Colors

The Design

About Withered ቀንዲ ተግባር፦ ፖስተር

ጽሑፍ መጽሓፍ፦ "ዊዘርድ" (Withered) ንኣከባቢ ንምክልኻል ንምድጋፍ እተሰርሐት ተኸታታሊት ፖስተራት እያ። እዚ ዲዛይን ኣብ ኣወንታውን ኣሉታውን ቅርጽታት (positive and negative shapes) ዝተሞርኮሰ እዩ። ዝጸምለሉ ኦም ቀንዲ ምስሊ ይምስርሑ፡ ግልቢጥ ቅርጾም ድማ መልክዕ ውሽጣዊ ኣካላት ሰብ የግህድ። እዚ ትርኢታዊ ምትእስሳር፡ ባህርያዊ ጸጋታት ምድስካል ንርእሶም ንሰባት ከም ዝጎድእ የመልክት። እቲ መልእኽቲ ተመልከቲ ምስ ተፈጥሮ ልክዕ ከምቲ ንኣካላት ሰብ ዝወሃብ ተገዳስነት ክሓዙ ይላቦ። እዞም ፖስተራት ብኣርባዕተ ሕብሪ ሕትመት (four-color printing) ተሰሪሖም፡ ኣብ መደበራት ባቡርን ትሕቲ ምድሪ ባቡርን ከም ማስታወቅታን ዝተሓትመ ንጥፈታዊ ንጥረ-ነገርን ኮይኖም ይርኣዩ። እዞም ምስልታት ከም ስእልታት መጽሔት እውን ይጥቀሙ እዮም።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Withered ቀንዲ ተግባር፦ ፖስተር ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Withered ቀንዲ ተግባር፦ ፖስተር ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Withered ቀንዲ ተግባር፦ ፖስተር ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In order to convey the voice of protecting the environment and cherishing resources, the works are used in advertisements, printed promotional materials, magazine illustrations, etc. in stations and subways. Through close contact between people and creative posters, works can make people feel the artistic appeal of social love.
Dimensions & Packaging: Printing poster: 1189mm (H) x 841mm (W),297mm (H) x 210mm (W). (sheet size). Data size: 1189mm (H) x 841mm (W), 300dpi, cmyk.
Tags: Poster, Paper, Illustration, Book, Vision, Graphic design
Production Technology: The poster adopts four-color printing technology and is widely posted in outdoor places; The works are also printed in magazines to spread the idea of giving love.
Design Challenge: The difficulty of this project design lies in the unity of creative design and human thought. The appeal of the work to people, the effect of artistic transmission and people's acceptance, and the expected effect of people on environmental protection in the future.
Research: It is the study of visual art design aiming at the development of a harmonious society. The purpose is to let people be infected with their hearts and convey love. The publicity method is to post these caring designs outdoors and read books. It is a sublimation of soul for the commercial society and people's busy work.
Inspiration: The inspiration of the work comes from the theme of environmental protection, which requires people to take special care of the surrounding environment and cherish the rare resources of the earth. The earth resources are as valuable as our human organs, so the creative design of posters with the theme of protecting the environment has come into being. Through the production of environmental protection theme posters, to transmit positive energy.
Project Duration: The project starts in October 2022 and ends in December 2022 in Shenyang, China
Operation Flow: In order to show the creative effect of delivering love and steadfast work, the works are used in advertisements such as stations and subways, printed promotional materials, magazine illustrations, etc. Through close contact between people and creative posters, works can make people feel the artistic appeal of love in society.
Team Members: Jin Qin