Literkolekcja ፎቶ መጽሓፍ by Aleksandra Toborowicz

Literkolekcja ፎቶ መጽሓፍ by Aleksandra Toborowicz is a highly esteemed winner of the very prestigious 2023 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ሕትመትን ዝተሓትመ ሚዲያን Competition Category.

ሓጺንሕትመት· 2023

Literkolekcja ፎቶ መጽሓፍ

by Aleksandra Toborowicz

Client: Academy of Fine Arts in Cracow

ናይ ሓጺን ሽልማት A' Design Award Winner in ሕትመት Category

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The Design

About Literkolekcja ፎቶ መጽሓፍ

ሊተርኮለክስያ ኣብ ህዝባዊ ቦታ ዝርከብ ናይ ደብዳበ መግለጺ፡ ሊተሪንግ፣ ታይፖግራፍን ካሊግራፍን ዘሰነደ ፎቶ መጽሓፍ እዩ። እዞም ስእልታት ኣብ ልዕሊ ዓሰርተ ዓመት፡ ብብዙሕ ኩርንዓት ዓለም፡ ብቐንዱ ብሞባይል ተለፎን ተሳእሉ፡ ከምኡ'ውን ብድሌት ናይ ቀደም ተመስሊ ኮይኖም ተሪፉ፡ ብዘይ ዝኾነ ናይ ስነ-ጥበብ ምምዕርራይ ተቐርቡ። ኣብ ገበናኡ፡ ሰሌዳ ምሉእ ትሕዝቶ ብመንጎ ስፒን ሓሊፉ ካብ ሊሚት ናይ ብሊድ ንላዕሊ ይዝርግሕ። እቶም ጽሑፋት ኣብ ስእልታት ዘለዉ ጽሑፋት ምስ ኩሎም ጌጋታቶም ብቐጥታ ደጊሙ ኣቕርቦም። ቅርጸ-ትሕዝቶ (typesetting) ብድሌት ዘይስሩዕ ኮይኑ፡ ንዘይምሉእነት እቶም ዝረኣዩ ፊደላት ዘንጸባርቕ እዩ። ናይ ስዊስ ጥርናፍ (Swiss binding) ንመጽሓፉ ጠፍጣፍ ኮይኑ ክድቀስ ዕድል ይህቦ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Literkolekcja ፎቶ መጽሓፍ ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Literkolekcja ፎቶ መጽሓፍ ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Literkolekcja ፎቶ መጽሓፍ ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: On the cover there is a table of contents passing through the spine and extending beyond the bleed. The texts reproduce the inscriptions on the photos with all errors. The text is also deliberately agitated, which reflects the nature of the imperfections of the typography of the photos.
Dimensions & Packaging: photos in album: 383
pages: 416
format: 16,5 x 16,5 cm
binding: Swiss binding
circulation: 350
printed by: Drukarnia Petit
publishing house: Wydawnictwo ASP w Krakowie
ISBN: 978-83-66564-71-8
Tags: photobook, typography, lettering, book, editorial
Production Technology: The Swiss binding allows the album to be laid out flat, which facilitates the reception of photographs.
Research: Another aspect of the project is the desire to share the documented forms of character-letters in different cultures of the world - to inspire students of art and graphic design and typeface designers who, perhaps under the influence of photos, will create new typefaces.
Inspiration: "Litercollection" is a project presenting various manifestations of letter expression in public space: lettering, typography and calligraphy: from street signs, "street art" and street art, through typeface design and typography in industrial design, advertising and visual identification, to art based on on the letter (e.g. lettering installations) and calligraphy in various forms of expression.
The project is based on own photographic documentation made over the last decade, mainly using a mobile phone, in various places around the world and in various natural circumstances.
The photographs are deliberately raw in expression, without artificial aesthetics.
The constantly growing collection of photographic documentation currently includes about 800 photos taken in various parts of the world. Examples of lettering come mainly from Poland and Europe, but also from Arab countries. The author documents all manifestations of typography in various cultures of the world - from professional graphic designs to random combinations. The photos themselves and properly juxtaposed create a story, a narrative.
Project Duration: year: 2022
Kraków, Poland
Image Credits: photos of album: Grzegorz Kwiek