Ranger 視覚ational識別 by Zhang Weiwei is a highly esteemed winner of the very prestigious 2023 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ሓጺንግራፊክ· 2023

Ranger 視覚ational識別

by Zhang Weiwei

Client: Yunnan Tech & Besiness University

ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category

12,000

Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Ranger 視覚ational識別

ራንገር ንመንእሰያት ተጓዓዝቲ ዘገልግል ሆቴል ዝተፈጥረ ራእያዊ መንነት (visual identity) እዩ። እዚ መንነት እዚ ንነፍሲ ወከፍ ኣጋይሽ ምስ ራንገር፡ ካብ ተረትታት ፋንታዚ ዝፍለጥ ገጸ-ባህሪ፡ የነጻጽሮ። ከም ቀንዲ ፈጠራዊ ኣካል ጭንብል ራንገር ተጠቒሙ ኣሎ፣ ካብኡ ድማ ተኸታታሊ ናይ ራንገር ናውቲ ዝውክሉ ምልክታት ወጺኦም ኣለዉ። እዞም ምልክታት እዚኣቶም ኣብ ናውቲ ቤት ጽሕፈትን ናውቲ ሆቴልን ብስታንዳርድ ዓቐናት ይትግበሩ፣ ከምኡ'ውን ንኣጋይሽ ንምትእስሳር ዝዕድሙ ኣቕሑት ንምግባር ይውዕሉ። እቲ ሎጎ ብሌዘር ፎይል ስታምፒንግ (laser foil stamping) ስለ ዝሕተም፡ ላዕላዋይ ገጽኡ ካብ ዝተፈላለየ ኩርናዓት ክርአ ከሎ ተለዋዋጢ ብርሃን የርኢ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Ranger 視覚ational識別 ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Ranger 視覚ational識別 ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Ranger 視覚ational識別 ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Different hotels have different positioning groups, Ranger Hotel is mainly aimed at young tourists, through simple design to create a light luxury fashion social hotel.
Dimensions & Packaging: This VI design is mainly used in office supplies and hotel supplies, and is made according to regular sizes.
Tags: Ranger, Hotel, Visual Identity, Young man, Traveller
Production Technology: The product mainly adopts laser hot stamping process.
Design Challenge: The most challenging part of the design was how to use symbols to give visitors from both the East and the West a common understanding of the Ranger.
Research: Ranger Hotel is an international hotel, and the difficulty of the project is that there are many differences between the Chinese "Xia" and the Western "Xia", or even completely different. As a Chinese designer, how to recognize and understand the essence of Western "chivalry" in this project is particularly important. Through reading a large number of literature and books, as well as searching for clues of "Xia" from a large number of movies, and expressing it through symbolic, visual, and intuitive forms, and finally using the method of character equipment deconstruction to achieve this visual system.
Inspiration: The design compares visitors to "rangers." In fantasy stories, practitioners are basically elves. The visual system uses the Ranger Mask as the creative element to extend a series of Ranger equipment symbols, the purpose of which is to create derivatives from these symbols to allow visitors to interact, so that every traveler can experience the Ranger.
Project Duration: The project started in May 2022 in Kunming and finished in July 2022 in Kunming
Operation Flow: The logo of the Ranger Hotel is printed using laser foil stamping technology, and the logo reflects the unpredictable luster from different angles, making it more mysterious.