Trip of Tea ስእላዊ መግለጺ by Yao Wu is a highly esteemed winner of the very prestigious 2024 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ብሩርግራፊክ· 2024

Trip of Tea ስእላዊ መግለጺ

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

ናይ ብሩር ሽልማት A' Design Award Winner in ግራፊክ Category

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The Design

About Trip of Tea ስእላዊ መግለጺ

ናይ ሻሂ ጉዕዞ (Trip of Tea) ንሓደ ናይ ቻይና ኩባንያ ሻሂ ዝተፈጥረ ጽምዲ ስእላዊ መግለጺታት እዩ። እተን ክልተ ስራሓት ካብ ክልተ ታሪኻውያን መጓዓዝያ ሻሂ መንገድታት፡ ማለት ናይ ዓሰርተ ሽሕ ማይል መንገዲ ሻሂን ናይ ባሕሪ መንገዲ ሃሪን ተመሲጠን እየን። ካብ ናይ ዓሚል ሎጎ ዝተወስደ ፈረስ ኣብ ነፍሲ ወከፍ መንገዲ ከም ልኡኽ ኮይኑ ይረአ። ቅርጺ ነፍሲ ወከፍ ፈረስን ኣብ ኮረቻኡ ዘሎ ስርዓተ-ንድፍን ንባህርያት እታ መዓርፎ ከተማ ወይ ዞባ ንምንጽብራቕ ይቕየር። ካብ ዝተፈላለያ ሃገራት ዝመጹ ትርኢታት ምስታይ ሻሂ ተኻቲቶም ኣለዉ። እቶም ስእላዊ መግለጺታት ብኢድ ኣብ ታብሌት ዝተሳእሉ ኮይኖም፡ ንፖስተራት፡ ፖስትካርድታትን ካልኦት ኣጠቓቕማታትን ዝሰማማዕ ብዝተዘርግሐ መልክዕ ከም ዝተዘርግሐ ጥቕልል ተገሊጾም ኣለዉ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

Trip of Tea ስእላዊ መግለጺ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Trip of Tea ስእላዊ መግለጺ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Trip of Tea ስእላዊ መግለጺ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: These two works are illustration designs created for the famous Chinese tea company "Bama Tea". We combined the most conspicuous horse element in the client's company logo and applied it to the illustration, using it as the main body and the theme of "Revisiting the Road to Tea", with the horse element running through it. It is worth noting that different images of horses and saddles vary, combining different characteristics of tourist destinations and drawing in depth different countries and regions. The entire picture is unfolded in a tiled form to facilitate subsequent graphic promotion and use.
Dimensions & Packaging: The size displayed as a separate illustration work is 3.84m*0.76m using giclee technology. Commercial applications vary in size depending on the type.
Tags: illustration, Bama Tea, Trip Of Tea, Tea Road of Ten Thousand Miles, Chinese tea
Production Technology: The illustrations are created on photoshop using a hand-drawn tablet. This long reel accommodates most size applications. These three parts can be used alone or in conjunction with other derivatives for subsequent commercial applications, such as postcards, posters and other creative works.
Design Challenge: The difficulty in creating this illustration lies in the combination of tea cultures from different countries. It is necessary to avoid cluttering the picture and maintain a unified style without losing its characteristics.
Research: Reference is made to the tea culture of different countries and regions in history, and the entrepreneurial background of the client company is integrated with it. A large number of tea drinking scenes from different countries are integrated into the illustrations to show the tea culture of different countries, and are connected by horses in different postures. The illustrations are colorful and harmonious.
Inspiration: The two illustrations are inspired by the two tea transportation routes in Chinese history, namely the "Ten Thousand Miles Tea Road" and the "Maritime Silk Road", using horses as messengers throughout the route of the Ten Thousand Miles Tea Road.
Project Duration: The project started in Beijing in August 2022 and was completed in Beijing in December 2022
Team Members: Original designer: Yao Wu
Illustration designer: Yuchen Zhang
Illustration designer: Boxing Xie
Graphic designer:Ziyang Zheng
Graphic designer:Zhen Tan
Graphic designer:Huafeng Shi
3D designer:Hao Liao