ዲዛይን Ecohiny ብራንዲንግ ብ Cansu Dagbagli Ferreira ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ብሩር ሽልማት A' Design Award እዩ።
ብሩርግራፊክ· 2024
Ecohiny ብራንዲንግ
ዓሚል: Cansu Dagbagli Ferreira
ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award
ዝተረጋገጸ ተሸላማይ
ንቁጽሪ #152882 ሽልማት ኣረጋግጽእቲ ዲዛይን
ብዛዕባ Ecohiny ብራንዲንግ
ብራንድ ቲሹ ፔፐር ደሓንን ዘዘናግዕን ክኸውን ይኽእል ዶ? ኢኮሃይኒ 100% ኦርጋኒክ ቀርከሓ፣ FSC ሰርተፊኬት ዘለዎን ብዝተኻእለ መጠን ንባይታ ወዳድን እዩ። ምልክት ናይቲ ብራንድ ፒች እዩ፣ ሕብርታትን ምርጫ ዓይነት ፊደላትን ነቲ ዘዘናግዕ፣ ተፈጥሮኣውን ልስሳን ባህሪ ናይቲ ፍርያት የንጸባርቑ። ዕላማ ነቲ ብራንድ ካብ ካልኦት ኣብ ዕዳጋ ዘለዉ፣ ፍሉይ ስርዓተ ሕብሪ ብምጥቃም፣ ፍሉይ ምግባር እዩ ነይሩ። ዓሚቕ ሰማያዊ-ቀጠልያ ሕብሪ፣ ምስ ፒች እንተተሓዋወሰ፣ ዘጻወት ባህርያት ይህብ፣ ከምኡውን ስምዒት ናይ ንባይታ ምውህሃድን ዘላቕነትን የመሓላልፍ። እዞም ናይ ዲዛይን ምርጫታት ምስቲ ዕላማ ዝኾነ ጉጅለ ዓማዊል ብቕልጡፍ የራኽቡ እሞ ኣብ መንጎ ናይቲ ብራንድን ናይቲ ዓሚልን ምትእስሳር ይፈጥሩ።
እቲ ኣፍልጦ
ብዛዕባ ናይ ብሩር ሽልማት A' Design Award
Ecohiny ብራንዲንግ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Ecohiny ብራንዲንግ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Ecohiny ብራንዲንግ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።
ድሕሪ እቲ ዲዛይን
ናይ ፕረስ ኪት
ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።
- ፍሉያት ባህርያት
- ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
- ዓቐንን ማዕሸግን
- 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
- መለለዪታት
- bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
- ናይ ምፍራይ ቴክኖሎጂ
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
- ናይ ዲዛይን ብድሆ
- The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
- ምርምር
- A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
- ምንጪ ሓሳብ
- We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
- ናይ ፕሮጀክት ግዜ
- Project started in April 2022 and finished in April 2023. The products were launched in May 2023
- ናይ ስርሒት ፍሰት
- Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.
ስፖንሰር ዝተገብረ
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ካብ ናይ ማስታወቂያ መሻርኽትና ፍርያት፣ ኣገልግሎታትን ዕድላትን ፍለጥ።
ተወሳኺ ንምርካብ
ተዛመድቲ ዲዛይናት
ካብ ተመሳሳሊ ምድብ ብብቕዓት ዝተመረጹ ተወሳኺ ሽልማት ዝተዓወቱ ዲዛይናት ድለዩ።
