Jingting Mountain Scenic Area ናይ ብራንድ መንነት ብ Zhejiang Gongshang University

ዲዛይን Jingting Mountain Scenic Area ናይ ብራንድ መንነት ብ Zhejiang Gongshang University ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስግራፊክ· 2024

Jingting Mountain Scenic Area ናይ ብራንድ መንነት

ብ Zhejiang Gongshang University

ዓሚል: Anhui · Jingting Mountain Scenic Area

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ንቁጽሪ #152983 ሽልማት ኣረጋግጽ

ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Jingting Mountain Scenic Area ናይ ብራንድ መንነት

ናይ ጂንግቲንግ ተራራ ቱሪዝም ቦታ ንኣንሁይ ግዝኣት፡ ቻይና ዝርከብ ቀንዲ ቱሪዝም ቦታን ሃገራዊ ደንዳን ፓርክን ተባሂሉ ዝተሰርሐ ናይ ብራንድ መንነት እዩ። እዚ መንነት'ዚ ኣብ ሓሳብ ባህላዊ መርመራ ብመንገዲ ስእሊ ዝተመስረተ ኮይኑ፡ ምብጻሕ ከም ኣብ ውሽጢ ጥቕላል ስእሊ ምስጓዝ ክስመዓካ ዝገብር እዩ። ናይ ተራራ ትርኢታት፡ ቅርጺታት ዳስ፡ ህዱእ ደመናታት፡ ገጠራዊ ኣንስተይቲ ኣዕዋፍ (ክራነስ) ከምኡ'ውን ናይ ከባቢ ጻዕዳ ኣልኮላዊ መስተን ቀጠልያ ሻሂን ናብቲ ናይ ግራፊክ ቋንቋ ተሳኢሎም ኣለዉ። ሽዱሽተ ደጋፍቲ ግራፊካዊ ምስልታት ንቀንዲ ምልክት ዝድግፉ ኮይኖም፡ ኣብ ብዙሓት ኩነታት ክትግበሩ ይኽእሉ። እዚ ንድፊ'ዚ ንቀደም ዝነበረ ጸቢብ ምርኢት ዝነበሮ ምስሊ ተኪኡ፡ ምስ ዲጂታላዊ ሚድያ ዝሰማማዕ እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Jingting Mountain Scenic Area ናይ ብራንድ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Jingting Mountain Scenic Area ናይ ብራንድ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Jingting Mountain Scenic Area ናይ ብራንድ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: As a key scenic area and national forest park, Jingtingshan Scenic Area in Anhui Province has a brand that is different from other traditional design brands in China. It changed the traditional business model and communication methods, creating a new era of scenic area development with a new brand image. The old brand image had a relatively narrow audience. Our design appeals to a wider audience and is more suitable for dissemination in the digital information background.
ዓቐንን ማዕሸግን: We have designed six auxiliary graphics for the Jingtingshan brand, which can be applied in various scenarios. Each graphic showcases the unique features of the Jingtingshan scenic area, including the countless works left behind by more than 300 famous poets and painters in history, as well as the enchanting mountain scenery. The graphics also highlight the distinctive pavilions and towers, as well as the locally produced "baijiu" (white liquor) and "green tea" of Jingtingshan.
መለለዪታት: Scenic Area, Digital, Renewal, Poetry and Painting, Chinese style
ናይ ምፍራይ ቴክኖሎጂ: In our creative design for the new brand, we focus on the concept of cultural exploration through painting and have incorporated elements such as mountain views, pavilion styles, serene clouds and wild cranes, and the flavor of local wine and tea. The new design creates a tour experience that feels like walking in a scroll painting at Jingtingshan, allowing visitors to explore the cultural heritage of thousands of years.
ምርምር: The new brand of the scenic area was widely promoted across various types of media and has led to the development of a series of cultural and creative brands based on the new brand image. It has garnered extensive attention from individuals across various sectors of society and attracted tourists from all over the world to the scenic area, resulting in a significant increase in visitor numbers. This has generated greater economic benefits for the area.
ምንጪ ሓሳብ: In our creative design for the new brand, we focus on the concept of cultural exploration through painting. We created a design that allows visitors to experience Jingtingshan like walking in a scroll painting. We also designed six auxiliary graphics for the Jingtingshan brand, each showcasing the unique features of the scenic area. Over 300 famous poets and painters have left countless poems and paintings throughout history. Enchanting mountain views of this place also merged in our design.
ናይ ፕሮጀክት ግዜ: The project started its design phase in Hangzhou in May 2022 and was completed in February 2023. It was officially launched in Xuancheng, Anhui Province, in March 2023.
ኣባላት ጋንታ: Designer: Kan Zhao