CDU Hamburg ናይ ብራንድ መንነት ብ Politikwerft Designagentur

ዲዛይን CDU Hamburg ናይ ብራንድ መንነት ብ Politikwerft Designagentur ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ሓጺን ሽልማት A' Design Award እዩ።

ሓጺንግራፊክ· 2024

CDU Hamburg ናይ ብራንድ መንነት

ብ Politikwerft Designagentur

ዓሚል: CDU Hamburg

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ሓጺን ሽልማት A' Design Award

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ንቁጽሪ #153650 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ CDU Hamburg ናይ ብራንድ መንነት

CDU ሃምቡርግ ንሓደ ዞባዊ ፖለቲካዊ ውድብ ኣብ ሃምቡርግ፡ ጀርመን ዝተሰርሐ ናይ ብራንድ መንነት እዩ። እዚ መንነት እዚ ኣብ ሓደ ሞጁላዊ ቅርጺ ዝተመስረተ ኮይኑ፡ ኣብ ኩሉ ናይ ሕትመትን ዲጂታልን ማዕከናት ሓደ ወጥርን ሓባራዊ ራእያዊ ቋንቋ ዘረጋግጽ እዩ። እቲ ናይ ቃልን ስእላውን ምልክት ነተን ኣክሮኒም CDU ዝኾና ፊደላት ምስቲ ናይ ሃምቡርግ ምልክት፡ ማለት ሓደ ሰለስተ ግምቢ ዘለዎ ግምቢ (castle) ምስ ክልተ ኮኸባት፡ ኣብ ልዕሊ ሓደ ጸሊም ሰማያዊ ክቢ መሰረት ብምጽንባር ይፈጥሮ። እቲ ስእላዊ ምልክት ብንጽል'ውን ክጥቀም ይኽእል እዩ፡ እቲ መሰረት ክቢ ድማ ብስእልታትን ሕብርታትን ክምላእ ይኽእል። ንኹሎም ውድባዊ ኣሃዱታት ድማ ግብረ-መልሲ ዝህቡ (responsive) ወብሳይታት ተሰሪሖም ኣለዉ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ሓጺን ሽልማት A' Design Award

CDU Hamburg ናይ ብራንድ መንነት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። CDU Hamburg ናይ ብራንድ መንነት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። CDU Hamburg ናይ ብራንድ መንነት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
ዓቐንን ማዕሸግን: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
መለለዪታት: Graphics, Illustration, Visual Communication Design, Brand Design
ናይ ምፍራይ ቴክኖሎጂ: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
ናይ ዲዛይን ብድሆ: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
ምርምር: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
ምንጪ ሓሳብ: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
ናይ ፕሮጀክት ግዜ: The project started in April 2022 in Hamburg and finished June 2023.
ናይ ስርሒት ፍሰት: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.