Hunguest Hotels ናይ ብራንድ መንነት by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ነሓስግራፊክ· 2024
Hunguest Hotels ናይ ብራንድ መንነት
Client: Studio NUR
ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category
- 15,994
- Verified Award Winner
- Verify Award Status for #154178
The Design
About Hunguest Hotels ናይ ብራንድ መንነት
ሁንገስት ሆቴላት ንሓደ ናይ ሃንጋሪ ሆቴል ጉጅለ ዝተሰርሐ ናይ ብራንድ መንነት እዩ። እዚ መንነት እዚ ንብቕዓትን ወጥሪ ዘይብሉ ኣገልግሎትን ዘለዎ ቅሩብነት ይገልጽ። እቲ ስራሕ ንዘሎ ሎጎ ከምኡ'ውን ንኹሎም ዕዮታት ራእይ፡ ካብ ናይ ሆቴል ምልክታት ክሳብ ዝተሓትሙ ንዋታት፡ ዳግም ምዕዳግ ዘጠቓለለ እዩ። ብዙሓት ካብቶም ሆቴላት ምስ ስፓን ማእከላት ጥዕናን ዝተኣሳሰሩ ብምዃኖም፡ እቲ ንድፍ ምስ ማይ ዘለዎ ምትእስሳር የርኢ። እቲ ሎጎ ካብ ጠብታታት ማይ እተሃንጸት ዓባይ ፊደል "H" ኮይና፡ ቀንዲ ሕብሪ ብራንድ ድማ ሰማያዊ እዩ። ናይ ሌተርፕረስ ሕትመት፡ ዝተለበጠ ናይ ቆርበት መኽደን ናይ ምግቢ ዝርዝር፡ ከምኡ'ውን ዝተቐርጸ ናይ ዕንጨይቲ ምልክታት ተጠቒሙ ኣሎ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Hunguest Hotels ናይ ብራንድ መንነት ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Hunguest Hotels ናይ ብራንድ መንነት ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Hunguest Hotels ናይ ብራንድ መንነት ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
- Tags
- hotel branding, wellness and spa, letterpress, Hungary
- Production Technology
- To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
- Inspiration
- We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
- Project Duration
- The project started in 2020 in Hungary and finished in 2023.
- Team Members
- Eszter Laki, Réka Imre
- Image Credits
- photographs by András Zoltai and Zoltán Gali
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