Wayang Golek ተኸታታሊ ፖስተራት by Mengyao Guo is a highly esteemed winner of the very prestigious 2024 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ሓጺንግራፊክ· 2024

Wayang Golek ተኸታታሊ ፖስተራት

by Mengyao Guo

Client: Mengyao Guo

ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category

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Colors

The Design

About Wayang Golek ተኸታታሊ ፖስተራት

ዋያንግ ጎለክ ኣብ ልማዳዊ ኢንዶነዥያዊ ትያትር ኣሻንጉሊት ብተመሳሳሊ ስም ዝተመርኰሰ ግራፊካዊ ተኸታታሊ ፖስተራት እዩ። እዚ ተኸታታሊ ፖስተራት ነተን ኣሻንጉሊት ብደፋር ሕብርታት፣ ዝተሓላለኸ ንድፍታት፣ ከምኡውን ካብ ኢንዶነዥያዊ ስነ-ጥበብ ዝተሳእለ ሓያል ታይፖግራፊ የቕርበን። እዞም ስእልታት ብቬክተር ግራፊክስ ኣብ Adobe Illustrator ተፈጢሮም ኮይኖም፣ ንብሩኽ ሕብርታት ናይ ሕብሪ ብሎኪንግ (color blocking) ከምኡ’ውን ንዝርዝራት ስእልታት ዝርዝር ስራሕ ንድፊ ተጠቒሞም ኣለዉ። እቲ ዲጂታላዊ ፎርማት ነቲ ስነ-ጥበባዊ ስራሕ ብዘይ ምጉዳል ጽሬቱ ኣብ ልዕሊ ኣስክሪናት ክግፋሕን ክካፈልን የኽእሎ። ዕላማ እዚ ስራሕ፣ ኣብ መንጎ መንእሰያት ተዓዘብቲ ንዋያንግ ጎለክ ዳግማይ ተገዳስነት ምፍጣር እዩ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Wayang Golek ተኸታታሊ ፖስተራት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Wayang Golek ተኸታታሊ ፖስተራት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Wayang Golek ተኸታታሊ ፖስተራት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The "Wayang Golek" project uniquely blends traditional Wayang Golek puppets with modern design. It employs vibrant colors, intricate patterns, and robust typography, reflecting the richness of Indonesian art. The series aims to rekindle appreciation for this cultural gem, especially among younger audiences, offering an innovative, contemporary approach to preserving and promoting traditional art forms.
Dimensions & Packaging: As digital creations, the "Wayang Golek" series offers scale, color adjustments, and design modification flexibility. Using Adobe Illustrator, a vector-based program, ensures high-resolution output for any size without losing quality. The color mode used was RGB. It can be easily converted to other color modes for digital screen displays. The files were saved in .ai format for easy editing and exported in .pdf and .jpeg formats for universal accessibility.
Tags: Wayang Golek, Cultural Communication, Graphic Poster, West Java, Adobe Illustrator
Production Technology: The "Wayang Golek" project utilized Adobe Illustrator for precision and control in crafting vector graphics, including color blocking to capture vibrant hues and detailed pattern design for intricate motifs. The strong typographical elements were carefully chosen. The design process was iterative, involving several rounds of feedback and refinement to preserve the puppet's unique attributes while encapsulating the cultural richness of traditional Indonesian art.
Design Challenge: The most challenging part of the "Wayang Golek" project was merging traditional Indonesian art with contemporary graphic design while maintaining cultural integrity. Balancing the historical and social perspectives of Wayang Golek with modern aesthetics required careful research and thoughtful design choices. Externally, ensuring the designs could be produced in various formats without losing quality was a technological challenge. However, using Adobe Illustrator allowed this versatility, providing the designs maintained their vibrancy and detail across platforms.
Research: Cultural and design research was conducted for the "Wayang Golek" series. The objective was to understand Wayang Golek's historical and cultural significance and how to translate these elements into modern graphic design. The methodology involved a literature review, a visual analysis of traditional Indonesian art, and a study of Wayang Golek's performances. Adobe Illustrator was the primary tool used for design creation. The designs were shared with a test audience, which included young Indonesian and international viewers, to gauge response. The positive feedback affirmed the project's success in making Wayang Golek more relatable to a modern audience. This approach could inspire similar projects, bridging the gap between traditional art forms and contemporary design.
Inspiration: The "Wayang Golek" project finds its inspiration in the historic art of Wayang Golek, a traditional Indonesian puppet theater. The project draws from the vibrancy and intricacy of Indonesian art, reflected in the designs' bold colors, complex patterns, and robust typography. It's driven by the mission to revive appreciation for this cultural gem among younger generations.
Project Duration: The project started and finished in the summer of 2022 and was exhibited in 2022 West Java.
Operation Flow: The "Wayang Golek" series, as digital artwork, is interacted with primarily visually. Viewers can explore the vibrant color palette, intricate patterns, and strong typography that echo traditional Indonesian art. While rooted in tradition, the designs are presented in a contemporary style, making them relatable to a modern audience. This fusion of old and new enhances viewer engagement, fostering an appreciation for Wayang Golek. The digital format also ensures easy sharing and display across various platforms and devices, improving accessibility and interaction.
Image Credits: Image #1: Creator (Designer and Illustrator), Mengyao Guo, Wayang Golek, 2022.
Image #2: Creator (Designer and Illustrator), Mengyao Guo, Wayang Golek, 2022.
Image #3: Creator (Designer and Illustrator), Mengyao Guo, Wayang Golek, 2022.
Image #4: Creator (Designer and Illustrator), Mengyao Guo, Wayang Golek, 2022.