Unicorn Rebrand ርእይታዊ መንነት by Yating Liu

Unicorn Rebrand ርእይታዊ መንነት by Yating Liu is a highly esteemed winner of the very prestigious 2024 ናይ ሓጺን ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.

ሓጺንግራፊክ· 2024

Unicorn Rebrand ርእይታዊ መንነት

by Yating Liu

Client: Yating Liu

ናይ ሓጺን ሽልማት A' Design Award Winner in ግራፊክ Category

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Colors

The Design

About Unicorn Rebrand ርእይታዊ መንነት

ዲዛይነር ያቲንግ ሊዩ ናይ ኒው ዮርክ መክሲካዊ መግቢ ትራክ ብራንድ ብሙከራዊ ፕሮጀክት አሐድሶ። እቲ ዲዛይን ንመንእሰይ ተምሃሮ ንምስሓብ ደማቕቲ ሕብርታትን ባጅታትን ይጥቀም። ኣብቲ ሎጎ፡ "ዩኒ" ዩኒቨርሲቲ እናተመስለ፡ "ኮርን" ድማ ታኮስ ይውክል። እቲ ኣብ መንጎ መንእሰያት ተፈቲዉ ዝኾነ ዩኒኮርን ቴማ፡ ምስቲ ብራንድ ሰሙናዊ መእተዊ ሓደስቲ መኣዛታት ይምጣጠን። እቲ ሎጎ ንጥረ ነገራት ምስ ስፓኒሽ ሰዋስው ብፈጠራዊ መገዲ የወሃህድ። ናይ መኑ ዝርዝር እውን ምስ ኮለጅ ዝተኣሳሰሩ ቃላት የጠቓልል፡ ምስ መሰረት ብራንድ ዝተኣሳሰረ ሓደ ርእይታዊ ስርዓት የረጋግጽ።

The Recognition

About the ናይ ሓጺን ሽልማት A' Design Award

Unicorn Rebrand ርእይታዊ መንነት ናይ ሓጺን ሽልማት A' Design Award ዝዓወተ እዩ፣ ካብ ጽቡቕ ዝተዳለዉ ፍጥረታት ዝጽበዩ ሞያውን ኢንዱስትሪኣውን ጠለባት ንዝመላኡ ጽቡቓት ዲዛይናት ዝወሃብ ክቡር ኣፍልጦ። ዘዓወቱ ሓጺን ዓቢ ክእለት፣ ልዑል ፍሉይነት፣ ክኢላዊ ርድኢትን ፈጠራዊ ዓቕምን ፈጣርዮም የርእዩ። Unicorn Rebrand ርእይታዊ መንነት ብብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን፣ ተግባራውን ሓድሽን ፍጥረት ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ሓጺን ሽልማት A' Design Award ንዝበለጹ ልምድታት ኢንዱስትሪ የጣምር፣ ምስ ፍልጠትን ተውህቦን ዝተኣሳሰሩ ብቑዓት ቴክኒካውያን ባህርያት ድማ ኣለዎ። Unicorn Rebrand ርእይታዊ መንነት ብጥንቃቐኡ ይኽበር፣ ንዓለም ዝሓሸ ቦታ ክትኸውን ዝሕግዙ ምምሕያሻት መዓርግ ህይወት ንምቕራብ ድማ ዝተዳለወ እዩ።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Dimensions & Packaging: Loyalty card 90mm x 54mm
Tags: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Production Technology: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Design Challenge: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Research: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Inspiration: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Project Duration: The project started in July 2021 and finished in September 2021 in Beijing, China.
Operation Flow: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.