Cosmos Datong ናይ ምግቢ መዐሸጊ ዲዛይን ብ YeZhang

ዲዛይን Cosmos Datong ናይ ምግቢ መዐሸጊ ዲዛይን ብ YeZhang ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ብሩር ሽልማት A' Design Award እዩ።

ብሩርግራፊክ· 2024

Cosmos Datong ናይ ምግቢ መዐሸጊ ዲዛይን

ብ YeZhang

ዓሚል: Beijing Jiaotong University

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ብሩር ሽልማት A' Design Award

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ንቁጽሪ #158800 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Cosmos Datong ናይ ምግቢ መዐሸጊ ዲዛይን

ኮስሞስ ዳቶንግ ካብ ጥንታዊት ከተማ ዳቶንግ ኣብ ሻንሺ፡ ቻይና ንዝርከብ ናይ ከባቢ ብራንድ ሕብስቲ ዝተዳለወ ናይ መዐሸጊ ዲዛይን እዩ። ኣርባዕተ ጉጅለታት ናይ ቴማዊ ስእላዊ ምስልታት ነቲ ታሪኻዊ መልክዕ እታ ከተማ ኣብ ዝተፈላለየ እዋናት የርእያ። እቶም ስእላዊ ምስልታት ናይ ከባቢ ህዝባዊ ቅዲ ምስ ምብራቓዊ ውበት ናይቲ ሓድሽ ቻይናዊ ቅዲ ዘወሃህዱ ኮይኖም፡ ባህላዊ ሕብርታት ናይ ሻንሺ ጽላሎት ባምቡላ ትያትር ይጥቀሙ። እቲ ደጋዊ ሳጹን ካብ ካርቶን ዝተሰርሐ ኮይኑ ልሙጽ UV ለበጣ፡ ብሙቐት ዝተሓትመ ጽሑፍን ዝተቖርጸ ወሰናትን ኣለዎ። እቲ ናይ ህያብ ሳጹን ሰለስተ ንኣሽቱ ሳጹናት ዝሓዘ ኮይኑ ንበዓላዊ ኣጋጣሚታት ዝተዳለወ እዩ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ብሩር ሽልማት A' Design Award

Cosmos Datong ናይ ምግቢ መዐሸጊ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። Cosmos Datong ናይ ምግቢ መዐሸጊ ዲዛይን ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። Cosmos Datong ናይ ምግቢ መዐሸጊ ዲዛይን ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The design team combed through the historical lineage of the ancient city of Datong, and through four sets of thematic illustrations showed the historical features of the city in different periods, which were eventually applied to the product packaging design and derivative materials. The combination of local folk style illustrations and oriental aesthetics of new Chinese style, blended with the traditional color palette of Shanxi shadow art, creates a strong impression of Datong.
ዓቐንን ማዕሸግን: Outer packaging box: 300 * 300 * 70mm
Inner packaging box:
170 * 170 * 55mm
8.5 * 170 * 55mm
260 * 85 * 55mm
Promotion poster: 500 * 700mm
መለለዪታት: local characteristics, traditional innovation, shadow puppetry culture, folk style illustrations, new chinese style，oriental aesthetics, brand design, packaging
ናይ ምፍራይ ቴክኖሎጂ: GREAT HARMONY OF DATONG is a high-end food packaging box consisting of three small packaging boxes. The outer packaging box is made of environmentally friendly cardboard and high-quality paper material, with a smooth UV coating on the surface and good waterproof performance. The gift box text adopts hot stamping technology, and the edges adopt die-cutting technology to maintain the hardness and durability of the packaging box.
ናይ ዲዛይን ብድሆ: The biggest challenge in this design project is how to infuse the rich traditional culture with new vitality, allowing it to create new visual effects. Enable consumers to feel the profound cultural heritage of the ancient city while savoring the delicious pastries.
ምርምር: Type: Brand Design Research
Goal: Design a unique pastry packaging with Shanxi folk culture in China
Method: Determine the design style through field investigation, on-site investigation, literature review, data analysis, brand planning, and other methods. This project mainly uses PS and AI software commonly used in graphic design for creation.
Result: The project ultimately identified the brand of GREAT HARMONY OF DATONG, combining the packaging of Shanxi style pastries with traditional shadow puppetry style illustrations, presenting a packaging design with folk customs and new Chinese style.
Effect/Impact: The packaging has been marketed in the Datong Cultural Tourism Scenic Area in Shanxi Province,which has achieved a good social evaluation, received wide media attention and effectively improved the visibility of Datong Ancient City. The successful launch of this pastry gift box not only showcases the perfect combination of local characteristics and traditional culture, but also provides a novel brand experience for the consumer group.
ምንጪ ሓሳብ: "COSMOS DATONG" is a local pastry brand of the ancient city of Datong, and “Datong” symbolizing the Chinese people's enduring pursuit of peace. The main objective of this design is to elevate the product's value and propagate Datong's culture through thoughtful design.
As a business card of local culture and tourism, "COSMOS DATONG" is close to the product and lets consumers intuitively feel the glorious history, bringing them a rich visual experience and a deep emotional connection.
ናይ ፕሮጀክት ግዜ: The project started in January 2023, was completed in April. At present, the product has been marketed in food stores and gift shops in Shanxi, China in August 2023.
ናይ ስርሒት ፍሰት: This product is sold in both online and offline food stores and gift shops. This is a local pastry gift box with traditional characteristics of Shanxi, China, suitable for Chinese people to give as gifts to family and friends on festivals or festive occasions.
ፓተንታት: This work is all original images not copyrighted.
ኣባላት ጋንታ: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：Yelin
Designer：LeSun
Designer：WanqiChen
Designer：YuyangWu
Designer：XiaoYiWang
ናይ ስእሊ ክረዲት: This work is all original images not copyrighted.