Summer Palace Tour ናይ ብራንድ ዲዛይን ብ YeZhang

ዲዛይን Summer Palace Tour ናይ ብራንድ ዲዛይን ብ YeZhang ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ወርቂ ሽልማት A' Design Award እዩ።

ወርቂግራፊክ· 2024

Summer Palace Tour ናይ ብራንድ ዲዛይን

ብ YeZhang

ዓሚል: Beijing Jiaotong University

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ወርቂ ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #158812 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Summer Palace Tour ናይ ብራንድ ዲዛይን

ሳመር ፓላስ ቱር ንዝኽሪ ዓመታዊ ጉዕዞ ናይቲ ኣብ በይጂንግ ዝርከብ ሳመር ፓላስ (ቤተ-መንግስቲ ሓጋይ) ዝተፈጥረ ናይ ብራንድ ዲዛይን እዩ። ሰለስተ ዓበይቲ ናይ ስነ-ህንጻ ጉጅለታት ብ2.5D ቅዲ ተስኢሎም ኣለዉ፣ እዚ ድማ ልዕሊ 20 ባህላዊ ናይ ቻይና ህንጻታት ብጸሊም፣ ቀይሕን ቀጠልያን ሕብርታት ዝሽፍን እዩ። እቲ ዲዛይን ኣብ ናውቲ ምውዕዋዕ፣ ናውቲ ቤት ጽሕፈትን መዘከርታታትን ተግቢሩ፣ ኣብ ዝተሸፈነ ናይ ስነ-ጥበብ ወረቐትን ናይ ኢደ-ጥበብ ወረቐትን ብስክሪን ሕትመትን ናይ ወርቂ ምሕታምን ተሓቲሙ ኣሎ። ሓደ ናይ ኢደ-ጥበብ ወረቐት ሳጹን ክልተ ፖስተራት፣ ኣርባዕተ መንጠልጠሊ መፍትሕ፣ ለጣፊ ቴፕ፣ ሓደ ፖስታን ሓደ መዘኻኸሪ ደብተርን ይሕዝ። በጻሕቲ ነቲ ናይ ጀርዲን ውርሻ ብኢዶም ክማልኡዎ ይኽእሉ።

እቲ ኣፍልጦ

ብዛዕባ ናይ ወርቂ ሽልማት A' Design Award

Summer Palace Tour ናይ ብራንድ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ዝዓወተ እዩ፣ ንቀዳምነት ደረጃ ዘለዎም፣ ዘገርሙን ዝተፈልዩን ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ወርቂ ጥበብን ፍልጠትን ክእለትን ዲዛይነራቶም ዘንጸባርቑ ኣዚዮም ሓደሽቲ፣ ርእይቶ ዘለዎምን ዘንጸባርቑን ፍጥረታት እዮም። Summer Palace Tour ናይ ብራንድ ዲዛይን ዘይተራእየ ዋጋ ዘምጽእ ኣዚዩ ዝተሞገሰ፣ ዝንባሌ ዘቐምጥን ሓውሲ ዝመስልን ፈጠራ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ወርቂ ሽልማት A' Design Award ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ብብዙሕ ጥቕሚ ዘስፍሕ ዘደንቕ ዝኽበር ፕሮጀክት እዩ። Summer Palace Tour ናይ ብራንድ ዲዛይን ሓያል ድሌት ዘሕድር፣ ተሃዋሕዋሕ ዘበራብር፣ ፈጠራ ዘተባብዕን ንዓና ዘማርኽን እዩ።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: The design team used 2.5D style to draw the three major architectural clusters in the Summer Palace, covering more than 20 traditional Chinese buildings in total, using black, red, and green colors to create a colorful visual experience. We also introduced the concept of "Small Hand-carry", hoping that visitors can easily play around the Summer Palace, holding the history in the palm of their hands, taking the beauty of the scenery at their fingertips, and carrying good gifts in their hands.
ዓቐንን ማዕሸግን: Souvenir box: 200mm*150mm*80mm
Ticket: 100mm*50mm
Poster: A1 (594mm*841mm),A2 (420mm*594mm)
Envelope: 220mm*110mm
Notebook: B5 176mm*250mm
Key fob: Acrylic, 50mm*20mm*5mm
መለለዪታት: Brand design, Anniversary, Cultural and creative products, Chinese traditional architecture, Chinese traditional garden
ናይ ምፍራይ ቴክኖሎጂ: A journey in the Summer Palace brand design has varied cultural and creative products, including publicity materials, office supplies and souvenirs. we used special papers such as coated art paper and craft paper, and applied printing techniques such as screen printing and gild stamping. Craft paper souvenir box contains 2 posters, 4 key rings, 1 adhesive tape, 1 envelope and 1 notebook, which are especially favored by Chinese youngsters.
ናይ ዲዛይን ብድሆ: Nowadays, integrating commercial products and traditional culture and symbols, and developing a consuming fashion such as new Chinese style or China-Chic style, which will be the key challenge of the design. So that, we focused on using popular art techniques to depict the special roofs and elevations of the buildings. Not only we can cater to normal consumers, but also show them the charm of Chinese ancient architecture and garden.
ምርምር: Type: Brand design research
Target: Appealing young visitors to experience the charm of China-Chic ancient architecture.
Method: Using literature reviews, brand planning and other, to determine design style and products to be made.
Results: The brand’s main vision is to create the most distinctive royal garden buildings with 2.5D and China-Chic style.
Effects: Showcasing the connotation of the variable culture of the Summer Palace. Providing new ideas for the transformation of traditional culture.
ምንጪ ሓሳብ: To marking its 110th anniversary since opening to the public, the Summer Palace is launching the "Summer Palace Tour"cultural activity, aiming to offer visitors a memorable and emotional anniversary tour experience.From a private royal garden to a national park, the Summer Palace is now a World Heritage Site and is expected to receive 20 million visitors in 2024.We hope that this design will reveal the new cultural connotation of this historical garden and give it an international visual image.
ናይ ፕሮጀክት ግዜ: The project started in Beijing in July 2023 and completed in January 2024. The exhibition will be held in Summer Palace, Beijing, China, from June 2024 to September 2024.
ናይ ስርሒት ፍሰት: The cultural and creative products are on seal, online in the official website and offline in the Summer Palace, also being presented as anniversary activity gifts. We hope visitors can get relaxed enjoying the Summer Palace, to have their favorite architecture on the hand, to have the beautiful scenery in the hand and to have exquisite gifts by the hand.
ፓተንታት: This work is all original images not copyrighted.
ኣባላት ጋንታ: Design Director:Yezhang
Art Director:YangMao
Art Director:XingxingLi
Lead Designer:YiHe
Designer:JinyiZheng
Designer:XiaoyuZhou
Designer:YudiLei
Designer:YanLi
ናይ ስእሊ ክረዲት: This work is all original images not copyrighted.