Yuan Li Sheng Huo ናይ ብራንድ ሎጎ ዲዛይን by Fullspeed Network Technologies Hangzhou is a highly esteemed winner of the very prestigious 2024 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን Competition Category.
ነሓስግራፊክ· 2024
Yuan Li Sheng Huo ናይ ብራንድ ሎጎ ዲዛይን
by Fullspeed Network Technologies Hangzhou
Client: Meituan
ናይ ነሓስ ሽልማት A' Design Award Winner in ግራፊክ Category
Verified Award Winner
Verify Award Status for #159091The Design
About Yuan Li Sheng Huo ናይ ብራንድ ሎጎ ዲዛይን
ዩዋን ሊ ሸንግ ሁዋ ንሓደ ዝተመሓየሹ መዓልታዊ ኣድላይነታት ዘቕርብ ናይ ችርቻሮ ብራንድ ተባሂሉ ዝተሰርሐ ናይ ብራንድ ሎጎ እዩ። እዚ ሎጎ ካብ ሓደ ሔክሳጎን ዝተሃነጸ ኮይኑ፡ እዚ ሔክሳጎን ድማ ካብ ሓደ ስኩዌር ብምቁራጽ ትራያንግላት ዝተፈጥረ እዩ፡ እዚ ድማ ብዙሓት ነገራት ክሕዝ ዝኽእል ሳንዱቕ ዘዘኻኽር ቅርጺ የፍሪ። ኣብ ውሽጢ እቲ ምልክት ዘለዉ ክቢታት ንንኣሽቱ ፕላኔታት ዘዘኻኽሩ ኮይኖም፡ ምስ ድምጺ ናይቲ ስም ብራንድ ዝሳነዩ እዮም። ሓደ ብሩህ ብጫ-ቀይሕ ሕብሪ ከም ቀንዲ ሕብሪ የገልግል፡ ፊደላት ድማ ብተመሳሳሊ ናይ ምዝንባል ኩርናዕ ብልስሉስ መስመራት ተሳሒሎም ኣለዉ። እዚ ሎጎ ኣብ ማሸጋሸግያ ፍርያት ተግባራዊ ብምግባር ኣብ መንጎ መንእሰያት ኣባጽሕ ናይ ብራንድ ኣፍልጦ ንምድጋፍ ይውዕል።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Yuan Li Sheng Huo ናይ ብራንድ ሎጎ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Yuan Li Sheng Huo ናይ ብራንድ ሎጎ ዲዛይን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Yuan Li Sheng Huo ናይ ብራንድ ሎጎ ዲዛይን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This logo is specially designed for the brand yuanlishenghuo, aiming to establish a youthful and vigorous brand image, promote a positive lifestyle, and meet the aesthetic needs of young people. It combines the brand name with a unique geometric shape, and takes a bright and vibrant orange as the main color, which is visually appealing. This also creates a lasting impression on consumers, thus improving the brand competitiveness in the market.
- Dimensions & Packaging
- Yuanlishenghuo targets young adults aged 20 to 35 as its core audience, who are predominantly keen on self pleasing consumption and are more willing to spend on daily goods with exquisite designs. To cater to their aesthetic preferences, the design team has created an aesthetically pleasing logo radiating vigor, which advocates for an optimistic attitude towards life.
- Tags
- logo design, vigor, refinement, super symbol, geometric elements
- Production Technology
- The design team has cut triangles off from a square to form a hexagon as the background of the logo, making it more recognizable and impressive. A vibrant orange as the main color, and the brand name designed with fluid lines, imbuing the logo with a youthful vibe. Additionally, the strokes of characters maintain consistent slant angles, improving overall harmony.
- Design Challenge
- The biggest challenge of this project was aligning the logo with the brand image and concept. The design team has shaped the logo into a geometric figure reminiscent of box for storing articles of everyday use, which suggests that the brand boasts multiple core products featuring wide adaptability to various scenarios, embodying its goal of creating a refined collection store for daily essentials.
- Research
- As society rapidly develops and undergoes digitalization, young people are gradually becoming one of the major consumer forces. To cater to their aesthetic preferences and establish a brand image, the design team has crafted a logo using a vibrant orange, cute circles and a sharp geometric background, which blends modernity with vitality, leading to strong visual impact and reflecting the inclusiveness and creativity of the brand.
- Inspiration
- The Chinese character for yuan in the brand name yuanlishenghuo has the same pronunciation of circle in Chinese. Inspired by that, the logo incorporates circles reminiscent of small planets, which is interesting and pays a tribute to the movie Star Wars.
- The logo resembles a box able to contain multiple items. Such a design suggests that the brand boasts diverse products and can provide solutions for mainstream emergency scenarios. - Project Duration
- The project was designed in September, 2022 in Hangzhou, and launched in June, 2023 in Hangzhou.
- Operation Flow
- The brand can imprint this logo on product packaging, which enhances the visual appeal of the products and thus boosts brand recognition and competitiveness in the market. Furthermore, the vigorous logo can resonate emotionally with young people aged 20 to 35, increasing brand favorability and establishing an emotional connection between the brand and consumers.
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