Joyful Garden Tour ናይ ፍጻመ ብራንድ ዲዛይን ብ Ye Zhang

ዲዛይን Joyful Garden Tour ናይ ፍጻመ ብራንድ ዲዛይን ብ Ye Zhang ኣብ ናይ ውድድር ምድብ ንድፊ ግራፊክስ፣ ስእልን ብዓይኒ ዝረአ ርክብን ኣዝዩ ዝኸበረ ተሸላማይ ናይ 2024 ናይ ነሓስ ሽልማት A' Design Award እዩ።

ነሓስግራፊክ· 2024

Joyful Garden Tour ናይ ፍጻመ ብራንድ ዲዛይን

ብ Ye Zhang

ዓሚል: Beijing Jiaotong University

ኣብ ምድብ ግራፊክ ተሸላማይ ናይ ነሓስ ሽልማት A' Design Award

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ዝተረጋገጸ ተሸላማይ

ንቁጽሪ #159119 ሽልማት ኣረጋግጽ

ሳይት ብጻሕ ኣብ A' Design Award ርአዮ ጋዜጣዊ መግለጺ ባጅ ሽልማት

ሕብርታት

እቲ ዲዛይን

ብዛዕባ Joyful Garden Tour ናይ ፍጻመ ብራንድ ዲዛይን

ደስ ዘብል ናይ ጀርዲን ጉዕዞ ኣብ በጂንግ ኣብ ዘሎ ናይ ሓጋይ ቤተመንግስትን ዓሮጊት ሓጋይ ቤተመንግስትን ንዝካየድ ናይ ቻይናውያን ሓድሽ ዓመት ናይ ጀርዲን ድግስ ዝተዳለወ ናይ ፍጻመ ብራንድ ዲዛይን እዩ። ውሩያት ህንጻታት ናይቶም ክልተ ጀርዲናት ተመርሚሮም ናብ ንጹራት ግራፊካዊ ኣይኮናት ተጸምቢሮም ኣለው። እዞም ኣይኮናት ምስቲ ናይ 2024 ቻይናዊ ዞዲያክ ናይ ድራጎን ስእሊ ተዋሃሂዶም ኣለው። ሰማያውን ሮዝን ሕብርታት ካብ ነዊሕ ታሪኽ ዝብገስ ሓድሽ ህይወት (ንጥፈት) ይገልጹ። ፖስተራት፡ ብሮሹራትን ካርድታትን ኣብ ናይ ዕንቊ ወረቐት ብምድፋእ (embossing) ከምኡውን ብብሩር ማህተም ተሓቲሞም ኣለው። እቲ ኣርማ ናይ ባህላዊ ቻይናዊ ብሩር ኢናመል ጥበብ ይጥቀም።

እቲ ኣፍልጦ

ብዛዕባ ናይ ነሓስ ሽልማት A' Design Award

Joyful Garden Tour ናይ ፍጻመ ብራንድ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Joyful Garden Tour ናይ ፍጻመ ብራንድ ዲዛይን ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Joyful Garden Tour ናይ ፍጻመ ብራንድ ዲዛይን ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።

ድሕሪ እቲ ዲዛይን

ናይ ፕረስ ኪት

ክረዲትታት፣ ኣባላት ጋንታን ቴክኒካዊ ዝርዝራትን ብዲዛይነር ዝቐረቡ።

ፍሉያት ባህርያት: Through extensive data research, most famous buildings in the Old Summer Palace and the Summer Palace are selected to be graphically manipulated to create the most recognizable and communicable icon, and combined it with Loong, the Chinese Zodiac motif for 2024. Blue and pink colors were chosen to reflect the new vitality that has emerged from its long history. We explore suitable visual presentation method for architectural icons, and help the development and intermingling of diverse cultures.
ዓቐንን ማዕሸግን: Billboard poster: 420mm × 594mm
Paper fold: 100mm × 200mm
Promotional poster: 210mm × 297mm
Card: 55mm × 85mm
Bracelet: 25mm × 200mm
Emblem: Approximately 60mm × 60mm
Handbag: 285mm × 285mm
Sticker: 25mm × 25mm, 25mm × 10mm
መለለዪታት: culture; traditional elements; brand planning; inheritance and innovation; Eastern aesthetics; modern design;
ናይ ምፍራይ ቴክኖሎጂ: "Joy of Garden Tour" is a brand of garden party activities taking place in the Summer Palace and the Old Summer Palace in 2024. Paper materials such as brochures, posters, and cards are printed on pearl paper with embossing and silver stamping techniques. The emblem adopts traditional Chinese silver enamel craftsmanship, which has commercial value while maintaining deep significance of traditional Chinese culture.
ናይ ዲዛይን ብድሆ: The core challenge in the design process is how to integrate classical architecture with modern aesthetics, ensuring that the brand image is both unique and easily recognizable, while also meeting the expectations and needs of the target audience to address market changes.
ምርምር: Type: Brand Design Research
Goal: To build a Chinese New Year Garden Party that combines traditional charm and modern design style.
Methods: By employing literature research, on-site visits, event planning, brand communication, and data analysis, a comprehensive approach was taken to establish a brand for the New Year Garden Party at the Summer Palace and the Old Summer Palace combining traditional architecture with the cultural elements of the Year of the Dragon. The project primarily utilized AI and PS for production.
Outcome: By integrating the architectural icons of the Summer Palace and the Old Summer Palace with the cultural elements of the Year of the Dragon, a cultural brand for the New Year Garden Party was created with a youthful aesthetic.
Impact: With the successful implementation of the Garden Party activities, not only has it deepened the public's understanding of the traditional architecture of the Summer Palace and the Old Summer Palace, but it has also promoted the dissemination of the traditional culture of the Year of the Dragon. It has enhanced visitors' cultural participation and sense of belonging, elevated the cultural taste of the scenic area, and injected new vitality into the regional cultural tourism development.
ምንጪ ሓሳብ: The "Joyful Garden Tour" is the 2024 Chinese New Year event jointly organized by the Old Summer Palace and the Summer Palace. Only on the first day of the Spring Festival holiday, they welcomed nearly 160,000 visitors.
In this event branding design,we traced the historical lineage of the two gardens and presented their unique historical essence in a new way, and visitors can deeply feel the historical heritage and vitality of the Summer Palace and the Old Summer Palace during the garden tour.
ናይ ፕሮጀክት ግዜ: Started in July 2023, the project was completed in October, and was launched from January 1 to February 29, 2024 in the Summer Palace and the Summer Palace in Beijing.
ናይ ስርሒት ፍሰት: This brand is an advertising and a cultural creative product for the New Year Garden Party at the Summer Palace and the Old Summer Palace. It is distributed and sold both inside and outside the palaces for promotional purposes and as souvenirs for visitors.
ፓተንታት: This work is all original images not copyrighted.
ኣባላት ጋንታ: Design Director：YeZhang
Art Director：XingxingLi
Art Director：YangMao
Lead Designer：YuyangWu
Designer：YudiLei
Designer：KaixuanJia
Designer：HuanxiaoGuo
ናይ ስእሊ ክረዲት: This work is all original images not copyrighted.