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See The Unseen ኣመስጣዊ ግዜያዊ ኣርኣያ ስነ-ጥበብ by Inception Cultural and Creative Co,. Ltd

See The Unseen ኣመስጣዊ ግዜያዊ ኣርኣያ ስነ-ጥበብ by Inception Cultural and Creative Co,. Ltd is a highly esteemed winner of the very prestigious 2024 ናይ ብሩር ሽልማት A' Design Award in ንድፊ ስነ-ጥበብን ምትካል ስነ-ጥበብን Competition Category.


ብሩርስነ-ጥበብ· 2024

See The Unseen ኣመስጣዊ ግዜያዊ ኣርኣያ ስነ-ጥበብ

by Inception Cultural and Creative Co,. Ltd

Client: GuangZhou TaiKooHui

ናይ ብሩር ሽልማት A' Design Award Winner in ስነ-ጥበብ Category

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Colors

The Design

About See The Unseen ኣመስጣዊ ግዜያዊ ኣርኣያ ስነ-ጥበብ

ሓድሽ ዓመተ ወርሒ እናቐረበ ከሎ፡ መብዛሕትኦም ርኡይ ዲዛይን ዘንዳ እናተቐበሉ፡ እቲ ጉጅለ ንጎብኚታት ምናብን ዝኽርን ናይቲ ዝተሓብአ ዘንዳ ዘልዕል ዘይርሳዕ ተመክሮ ዘንዳ ክፈጥር ዓለም ነይሩዎ። ንሓድሽ ዓመተ ወርሒ ታይኩ ሁይ መደብር ምስ ፔኒክ ፕሮዳክሽንስ ብምትሕብባር፡ ንዘንዳ ብቀይሕ ዳግመ-ተጠቃሚ ፊልም ድሩት ንምግባርን መስትያት ሳጹን ንምህናፅን ስነ-ጥበባዊ ሜላታትን መሳርሒታትን ኣዋሃሂዱ፡ እዚ እንደገና ዝተዓደመ ቦታ ንጎብኚታት ኣብ ኣምር ዘንዳ ዝያዳ ንኽጥሕሱ ዘኽእል ስምዒት ዝተሓብአ ህላዌ የቕርብ፡ ንጎብኚታት ኣብቲ ሓድሽ ብሓድሽ ዝተገለፀ ቦታ ናይቲ መደብር በረኸታት ሓድሽ ዓመት ንምምጻእ ዓላማ ኣለዎ።

The Recognition

About the ናይ ብሩር ሽልማት A' Design Award

See The Unseen ኣመስጣዊ ግዜያዊ ኣርኣያ ስነ-ጥበብ ናይ ብሩር ሽልማት A' Design Award ዝዓወተ እዩ፣ ንጽቡቓት፣ ልዑላትን ዘስደምምን ላዕለዋይ ደረጃ ዘለዎም ዲዛይናት ዝወሃብ ብዘይተለምደ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ብሩር ፍሉይ ክእለት፣ ተውህቦን ጥበብን ዲዛይነራቶም ዘርእዩ ኣዚዮም ዘብርሁን ብዙሕ ፈጠራውያንን ስራሕቲ እዮም። See The Unseen ኣመስጣዊ ግዜያዊ ኣርኣያ ስነ-ጥበብ ዝበለጸ፣ ምሳሌ ዝኾነ፣ ብኣገዳሲ መገዲ ሞያውን ብዕምቆት ሓድሽን ስራሕ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ብሩር ሽልማት A' Design Award ብዙሕ ዝተራእየን ዝደነቐን ፈጠራ እዩ፣ ጥቕሚ ዘምጽእን ደረት ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዘስፍሕን። See The Unseen ኣመስጣዊ ግዜያዊ ኣርኣያ ስነ-ጥበብ ብብዙሕ ዝቐንኣሉ ፍጥረት እዩ፣ ድሌታት ዘበራብር፣ ጽቡቕ ስምዒታት ዘምጽእን ሰንቢድን ምድናቕን ዘበራብርን።

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
All around the world, Chinese communities are creating visible dragons, but the uniqueness of 'See the Unseen' lies in concealing the dragon. It is presented on the L3 floor of the mall in transparent glass boxes. Crafted in collaboration with artists using semi-transparent recyclable materials, these red boxes not only capture the imagination but also prompt viewers to contemplate the unseen wonders of the world. Additionally, the red inflatable space is to be seen as the main visual that brings blessings for this dragon new year.
Dimensions & Packaging
L3 GlassBox (33m x 34m)
Inflatable Plastic Color Film. plastic: low density polythene (LDPE)
Tags
Dragon, Glass box, sustainable, ephemeral art, inflatable art, spatial art design, sculpture, balloon, contemporary art
Production Technology
- glass box (inflatable plastic color film)
Inspiration
"See the Unseen" portrays the dragon as an originally invisible entity. Reflecting this mysterious concept, the exhibition area features dragons presented within semi-transparent glass boxes made from recyclable plastic materials, creating an elusive sensation. Constructed by the collaborative artist team Penique Productions using red recyclable coloured film, these glass boxes allow viewers to immerse themselves in the presence of the dragon. Enhanced with lighting either during the night or day, this design not only alters the space in terms of texture, light, atmosphere, and drama but also deepens the contemplation and perception of the dragon as a mystical creature.
Project Duration
Jan 26th - Feb 25th in TaiKooHui GuangZhou, China
Patents
INCEPTION Cultural & Creative Co Ltd.,
Team Members
GuangZhou TaiKoo Hui (Swire Property)
Penique Productions & INCEPTION Cultural & Creative Co Ltd.,

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