Pepsi X Spotify ቀንዲ ተግባር፦ ፓኬጅ መስተ by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 ናይ ነሓስ ሽልማት A' Design Award in ንድፊ ማዕሸጊ Competition Category.
ነሓስማዕሸጊ· 2024
Pepsi X Spotify ቀንዲ ተግባር፦ ፓኬጅ መስተ
by PepsiCo Design and Innovation
Client: PepsiCo
ናይ ነሓስ ሽልማት A' Design Award Winner in ማዕሸጊ Category
Verified Award Winner
Verify Award Status for #159644The Design
About Pepsi X Spotify ቀንዲ ተግባር፦ ፓኬጅ መስተ
ናይ መጽሓፍ ጽሑፍ፦ ፔፕሲ x ስፖቲፋይ ንግብጻውያን ተዓዘብቲ ተባሂሉ ዝተሰርሐ ውሱን ሕታም ዲዛይን ናይ ታኒካ መስተ እዩ። እዚ ስነ-ጥበባዊ ስራሕ ናይ ፔፕሲን ስፖቲፋይን ራእያዊ መንነት ብማዕረ ደረጃ የጣምር። ንጹር ሰማያዊ ሕብሪ ፔፕሲ ምስቲ ፍልጡ ቀጠልያ ሕብሪ ስፖቲፋይን ናይ ራፕ ሙዚቃ ግብጽን ተሓዋዊሱ ቀሪቡ ኣሎ። ድሕረ-ባይታ ናይ ግሊች ኣቀማምጣታትን ብኢድ ዝተጻሕፉ ግጥምታት ደርፍታት ዘለዎም ብዙሕ ንብርታት ዝተቖራረጸ ወረቐትን ይጥቀም። ኣብቲ ታኒካ ተሓቲሙ ዘሎ QR ኮድ ሰባት ነቲ ንዘመተ ካሽባክ ካምፐይን ተባሂሉ ዝተዳለወ ደርፊ ፔፕሲ ክሰምዑ የኽእሎም። ምስቲ ታኒካ ብተወሳኺ ናይ ኢንፍሉወንሰር ኪት እውን ተሰሪሑ ኣሎ።
The Recognition
About the ናይ ነሓስ ሽልማት A' Design Award
Pepsi X Spotify ቀንዲ ተግባር፦ ፓኬጅ መስተ ናይ ነሓስ ሽልማት A' Design Award ዝዓወተ እዩ፣ ብፈጠራ፣ ርእሰ ሓይልን ስቕታን ዝፍለዩ ብልጫ ዘለዎም ዲዛይናት ዝወሃብ ኣዚዩ ክቡር ኣፍልጦ። ዘዓወቱ ነሓስ ሰፊሕ ተሞክሮ፣ ምሕሳብን ርእሰ ምምዕባልን ዲዛይነራቶም ዘረጋግጹ ኣዚዮም ክኢላታትን ብዘደንቕ መገዲ ፈጠራውያንን ኣርቴፋክትታት እዮም። Pepsi X Spotify ቀንዲ ተግባር፦ ፓኬጅ መስተ ብዙሕ ዝተመነየ፣ ዝደነቐን ዝፈተዎን ብኣገዳሲ መገዲ ሞያውን ሓድሽን ኣቕሓ ክኾን ይጽበ። እዚ ዝዓወተ ዲዛይን ናይ ነሓስ ሽልማት A' Design Award ኣብ ጥበብ፣ ሳይንስ፣ ዲዛይንን ቴክኖሎጂን ዝበለጹ ልምድታት ዘጣምር፣ ንዝርዝር ብዝህቦ ኣቓልቦ ድማ ዝበለጸ እዩ። Pepsi X Spotify ቀንዲ ተግባር፦ ፓኬጅ መስተ ድልየታት ብጽባቐ የማልእ፣ ንድሌታት ይትንክፍ፣ ንስምዒታት የማርኽን ሕቶ ድማ የሰሕብን።
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
- Inspiration
- In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.
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